The Community Enterprise Group of Ethnic Embroidery Cloth and Candle Writing Fabric, located in Ban Sib Song Phatthana, Pha Chang Noi Subdistrict, Pong District, Phayao Province, is a group of brothers and sisters from the highlands who specialize in creating products that reflect the local identity. Their main products are embroidery patterns and candle writing cloth, which are both heavily influenced by the trading system. Currently, their distribution channels are limited to selling to tourists in the local area or through storefronts. However, in order to adapt to the changing times, the group recognizes the need to expand their distribution channels. Their ultimate goal is to create a sustainable income, increase the value of their products, and appeal to both Thai people and foreigners. To achieve this, they have turned to electronic commerce technology as a tool to support their sales business. This provides them with an additional channel to stimulate sales for their enterprise group.
E-commerce website or electronic commerce system graphic design for product development, accessories, and souvenirs, is a platform where users can design their products, accessories, and souvenirs. The design pattern emphasizes the identity of the highland people in Phayao Province. This includes the community enterprise, Ban Sib Song Phatthana Fabric Candle Group, which consists of Mien and Hmong hill tribes. They possess various inherited identity patterns that reflect a simple way of life. Dr. Kaewrin Jandum and the research team have extracted these patterns in the form of graphic designs to facilitate their use in designing other products.
The website, www.pyhill.com, offers a unique application for designing tribal fabric patterns. This allows buyers to take pride in creating their own pieces, making them valuable and one-of-a-kind. The system not only encourages customers to purchase more products, but also collects patterns, identities, and meanings of tribal designs. This feature sets the online store apart and adds interest to the application. Additionally, the website has patented four candle cloth patterns, each with a unique story and meaning. These patterns include the Lucky Crab Claw, the Ten-Thousand-Year-Old Turtle, the Wealth-Attracting Windmill, and a Spider pattern associated with drawing money and gold. By adapting from the original pattern to create new ones, the website offers a diverse range of options for customers.
Source: University of Phayao
