CITIZEN Opens Pop-up Store at CentralWorld Showcasing a New Series of Watches in Various Styles for 2024 - Must-Haves

Friday 17 May 2024 12:45
Since LDI Enterprise Thailand received the exclusive rights to distribute CITIZEN products, the renowned Japanese watch brand, in Thailand, they kicked off the "The return of CITIZEN" campaign with the iconic "Tsuyosa" watch and the launch of the Citizen Godzilla X Promaster Dive Limited Edition earlier this year. Recently, LDI Enterprise Thailand held a grand event to celebrate the opening of a new pop-up store in front of Central Department Store, 2nd floor at Central World, from May 15-31, 2024.
CITIZEN Opens Pop-up Store at CentralWorld Showcasing a New Series of Watches in Various Styles for 2024 - Must-Haves

They reinforced the success of "The return of CITIZEN" campaign by unveiling the new CITIZEN series to be introduced throughout 2024, and delighted collectors and fans with the surprise reveal of the CITIZEN Promaster FUGU Thailand Limited Edition. This special edition features the legendary fugu on a luxurious blue dial, marking the first time CITIZEN has created a special Promaster FUGU version exclusively for Thailand. Only 300 pieces will be produced and sold exclusively in Thailand. Additionally, the event featured the three Artists — Jackrin Kungwankiatichai, Lapat Ngamchaweng, and Siwakorn Adulsutthikul — who came to find watches that reflect their personal styles.

Krisanat Kitwittayasak, General Manager of LDI Enterprise (Thailand) Co., Ltd., stated that the event "The return of CITIZEN" celebrates the campaign's success, which has received an excellent response. To mark the 100th anniversary of the brand's first watch, they have organized the "Timeless City" exhibition, telling the story of CITIZEN and showcasing the iconic "Tsuyosa" collection, which reflects its identity through a variety of colors.  Special attention was given to the unveiling of the blue Promaster FUGU Thailand Limited Edition, which comes with both stainless steel and silicone straps. The watch is presented in a special blue diving tank-shaped package created specifically for this model, and it will be available for purchase in August. Additionally, the event showcased the new CITIZEN series that will be revealed throughout 2024, including the CITIZEN Promaster series: Promaster Land Series (land watches), Promaster SKY Series (pilot watches), and Promaster MARINE Series (diving watches).

A highlight of the event is the iconic Tsuyosa collection from the NJ0151-53W series (priced at 18,000 baht), designed to suit all lifestyles with its sunray rainbow blue dial. It features a striking multi-colour-tone, blending blue and rainbow hues, merging contemporary sport style with timeless elegance. The watch has a versatile 40mm size and is powered by Miyota's automatic mechanical movement, Caliber 8210, with a date function at the 3 o'clock position, water resistance up to 50 meters, and a 40-hour power reserve.

The Tsuyosa series also includes the "small second" model (priced at 22,800 baht), emphasizing the brand's meticulous Japanese craftsmanship with a blend of contemporary style and sporty design. The dial features a Guilloche-like pattern, exuding luxury, and is available in three colors: olive green, blue, and gray and a 60-hour power reserve.

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Source: Solister PR

CITIZEN Opens Pop-up Store at CentralWorld Showcasing a New Series of Watches in Various Styles for 2024 - Must-Haves