The PARQ paints a rainbow of Equality & Diversity with its "Cheers to Pride" Campaign

Wednesday 19 June 2024 16:12
The PARQ, the innovative mixed-use project focused on developing smart offices and retail spaces under the 'Life Well Balanced' concept, proudly announces the launch of its 'Cheers to Pride' campaign. This vibrant celebration reaffirms The PARQ's commitment to creating a place where everyone can freely express their unique identities and underscores the project's dedication to sustainable development. Join in for an exclusive talk and mini-concert featuring the sensational "Pure - The Voice," Thailand's R&B powerhouse and an icon for equality. This event promises unforgettable experiences that celebrates diversity and inclusivity. Additionally, there are special promotions for eco-friendly enthusiasts who support reducing single-use plastics, along with many other promotions from stores in The PARQ Life throughout this campaign.
The PARQ paints a rainbow of Equality Diversity with its Cheers to Pride Campaign

Mr. Kamolnai Chaixanien, Executive Director of TCC Assets Thailand Co. Ltd. and executive at The PARQ, stated, "Once again, we have crafted an event that caters to every lifestyle, promoting a vibrant way of living. In celebration of Pride, The PARQ proudly honours the diversity and equality in our society with the 'Cheers to Pride'. This initiative reaffirms our commitment to being a place where everyone can freely express their valuable and unique identities. Our goal is to elevate the quality of life for all visitors, providing a balanced life in every aspect under the 'Life Well Balanced' concept. We extend our heartfelt gratitude to all our business partners who encourage equality in society, and to our special guests who join us in inspiring everyone on this occasion."

"As a leader in environmentally friendly buildings, and with our commitment to sustainability, The PARQ invites everyone to celebrate Pride Month in an eco-friendly manner. Enjoy an exclusive 'Cheers to Pride' glass, our gift-with-purchase promotion, especially designed for this campaign. Use these glasses to purchase drinks from participating retailers in The PARQ Life, reducing the use of single-use plastic cups," added Mr. Kamolnai Chaixanien

Circling back to our honoured guest Pure of The Voice Thailand, he shared some words of inspiration, "Becoming Pure - The Voice, proud and honoured to be an icon of equality, was no easy feat. I have faced countless challenges along the way. The key is to have a dream, believe in what you do, and stay true to yourself. I firmly believe that everyone has the right to express their identity freely, grounded in self-respect and respect for others. From my experience, when we balance our lifestyle appropriately, our differences add vibrant colours to the world." To culminate the event, Pure delivered an exclusive, powerful performance for The PARQ community, enriching the launch of the 'Cheers to Pride' campaign with her inspiring voice.

In the event, there were various such activities for Pride Photo Booth welcomed everyone to express themselves through photographs, and the Sweet Pride Bar added a touch of sweetness and vibrancy to the Pride Month celebrations. Additionally, there were health and wellness activities from our partners, including Foreo, Grab Thailand, F&N, Marsh McLennan, VIATRIS, 3M, The Minor Food Group and ThaiBev.

Enjoy a special double promotion with the 'Cheers to Pride' campaign! Simply spend 1,500 baht at any store within The PARQ Life and receive a free "Cheers to Pride" glass (valued at 590 baht). You can reuse this glass to purchase drinks from participating stores and get 10 baht discount* per one drink. Participating stores include Starbucks, Tim Hortons, The Coffee Club, Brave Roasters, KAMU KAMU, mx cakes & bakery, THESIS, The Chocolate Factory, Mini Oriental Speedbar, and Kope Hya Tai Kee. This promotion is valid from now until July 31st, 2024.

Join and Cheers! to a beautiful future where everyone can truly take pride in being themselves with the activities in the 'Cheers to Pride' campaign from June 1st to July 31st, 2024, at The PARQ Life (MRT Queen Sirikit National Convention Center, Exit 2).

For the latest updates and more details about 'Cheers to Pride' please visit

Follow us on Facebook: The PARQ Instagram: @THEPARQBKKTel. 02-080-5700

Source: Branded The Agency

The PARQ paints a rainbow of Equality Diversity with its Cheers to Pride Campaign