MUJI Expands Siam Discovery Store, Tripling Its Size! Responding to Customer Demands right at the Heart of Siam Area

Friday 21 June 2024 17:13
MUJI, the prominent international lifestyle brand from Japan, celebrates the grand re-opening of its Siam Discovery store, now expanded to three times its original size into a sprawling 1,300-square-meter retail space. Aimed at becoming the premier shopping destination for lifestyle essentials right in the heart of Bangkok, the store targets style-minded global tourists with over 5,000 daily lifestyle offerings across various categories. The official opening is scheduled for Friday, June 21st, 2024, on the 2nd floor of Siam Discovery: The Exploratorium.
MUJI Expands Siam Discovery Store, Tripling Its Size! Responding to Customer Demands right at the Heart of Siam Area

Mr. Akihiro Kamogari, Managing Director of MUJI Retail (Thailand) Co., Ltd., has announced the grand re-opening of the MUJI Siam Discovery store — the latest big-sized model store nestled right in Bangkok's prime shopping district, bustling with high-spending customers. Since its inception in 2017, the then 400-square-meter store at Siam Discovery has been garnering overwhelming support from both Thai and international customers. It is known for its incredibly all-encompassing assortment of lifestyle products, celebrated for their minimalistic design, exceptional quality, functionality, and affordability, truly appealing to individuals from all walks of life.

Recognizing this burgeoning demand, MUJI saw an opportunity to renovate and expand the Siam Discovery store into a big-sized model store. Previously covering 400 square meters, the new store now spans over a sprawling 1,300-square-meter space, offering a greater variety of new products and services. MUJI aims to establish this store as a landmark destination that caters to diverse lifestyle needs. The expanded product portfolio sports men's, women's, and children's clothing, shoes, bags, accessories, furniture and houseware items, storage solutions, cleaning supplies, health and beauty products, stationery, office supplies, snacks, ready-to-eat foods, and many other MUJI-signature lifestyle essentials that are familiar favorites for all.

The newly revamped MUJI Siam Discovery store boasts an impressively far-reaching catalog of over 5,000 SKUs of the brand's signature products across all product categories. Upon entering the store, customers are warmly greeted with the Garment Zone, showcasing a sweeping spectrum of basic style apparel designed for effortless mix-and-matching with any wardrobe favorites. MUJI prioritizes high-quality fabrics tailored to Thailand's climate, ensuring wearers experience cool comfort with lightweight materials that excel in air circulation. The clothing lines also incorporate UV protection technology, providing optimal sun shielding ideal for local weather conditions. The selection includes diverse options: T-shirts starting at 290 THB, shirts and polo shirts from 690 THB, shorts from 590 THB, and denim and chino pants from 1,190 THB. Additionally, customers can delve deeper to explore activewear, sleepwear, loungewear, tank tops, and underwear, with children's clothing available starting at just 190 THB. Besides, in the accessories section, customers can discover a wide array of items like bags, hats, socks, and shoes, to take their looks to greater heights. Highlight collections feature Jute Bags starting at 59 THB, sandals from 290 THB, slip-ons from 290 THB, and sneakers from 990 THB. There are also affordable options for socks, hats, and umbrellas, ensuring a comprehensive lineup to meet every discerning customer's needs, all under one roof.

Adjacent unfolds the Household Utensil and Furniture Zone, presenting a vast assortment of electrical appliances, furniture, and houseware items curated for home decoration, poised to appeal to home enthusiasts. This zone gathers indispensable equipment for bedrooms, bathrooms, kitchens, and living rooms. The bedding collection offers a variety of options such as linen bedware, bed sheets, dust mite-resistant pillows, down comforters, microfiber blankets, and versatile soft pillows. Noteworthy selections include the novel Cooling Series bedware, which enhances the sleeping experience with its innovative refreshing and comfortable design. Moreover, the zone also features a robust assembly of home organizing tools with a simple yet functional design, ensuring truly effortless use and adaptable placement in every nook and corner of home to enhance both aesthetics and organization, all in one go. Home organizational products are available starting as low as an affordable 100 THB. Beyond that, customers can explore an extensive range of home decor furniture, housing shoe racks, storage bins, organizers, beds, tables, chairs, bean bag sofas, and many more, catering to diverse tastes and needs.

Seamlessly segueing, customers find themselves in the expansive Stationery and Office Supplies Zone, catering to students and urban dwellers alike. Here, awaiting their discovery, is literally everything from notebooks, pens, pencils, and many more, offering a complete selection in every style, color, and size. This zone aims to evolve into a preferred destination for both local and international tourists. Particularly noteworthy is the dedicated MUJI to GO Zone, rounding up travel essentials in various formats to meet every traveler's exact needs. Neighboring this is the Health & Beauty Zone, encompassing skincare, body care, and hair care products, alongside makeup tools, cosmetics, and a wide variety of aromatherapy items, all derived from natural extracts and free from chemicals. Additionally, customers can enjoy a diverse culinary experience by indulging in the Food and Snack Zone, featuring popular delights such as Baumkuchen cakes, chocolate-coated strawberries, chocolate-covered almonds, Dorayaki pancakes, mini ramen, mineral water, sparkling water, and a wide-ranging assortment of delicious Japanese snacks, all reasonably priced at just 29 baht.

To remark the grand opening of MUJI Siam Discovery, MUJI is delighted to present the limited Edition Giveaway - MUJI Jute Bag with special design for customers who making purchases totaling 1,500 baht per receipt (while stocks last). Adding to the celebratory atmosphere, MUJI Exclusive Photobooth, providing customers to enjoy for customers who making purchases totaling 800 baht per receipt and free! MUJI Sparking Water when follow MUJI social media from 21st June 2024 - 23rd June 2024.

More details, follow Facebook: MUJI Thailand & Instagram: MUJI_Thailand / LINE @MUJIThailand

Source: Supremo

MUJI Expands Siam Discovery Store, Tripling Its Size! Responding to Customer Demands right at the Heart of Siam Area