New modernity and trusted care: the iconic NIVEA Creme packaging is evolving

Thursday 31 October 2024 14:32
NIVEA Creme moves with the times: with the new 80% recycled aluminum tin, it now marks a significant stride to reduce its CO2e-footprint.Beyond its proven skin care, NIVEA amplifies its dedication to more sustainability by reducing packaging-based CO2e emissions of the tin by 8,000 tons until 2025.Reflecting the Zeitgeist: all NIVEA Creme packaging formats are refreshed with a modernized brand logo and vivid color update.For over a century, NIVEA Creme has been a beacon of trust to restore and safeguard our skin. At the same time, the Creme's iconic look has always evolved to stay contemporary. Thereby, it has remained a both timeless and modern companion for generations. Today, in a significant step forward, NIVEA once again moves with the times: introducing a more sustainable packaging for the iconic blue Creme tin, which is now made from 80% recycled aluminum - and an updated brand logo with more lively color for all NIVEA Creme packaging formats. Among the modernized appearance - combined with a big step towards more sustainable packaging - one thing remains steadfast: enclosed is the beloved NIVEA Creme with its unique formula and scent unchanged.
New modernity and trusted care: the iconic NIVEA Creme packaging is evolving

Supasita Kraisri, NIVEA Marketing Director - MU ASEAN said "We are delighted to introduce the new NIVEA Creme tin made from 80% recycled aluminum. This milestone embodies our unwavering commitment to sustainability and reducing our environmental footprint. By incorporating recycled materials, we are significantly lowering our CO2e emissions and promoting a circular economy. This transition is a testament to our dedication to environmental care, ensuring that our consumers in Thailand, who have loved NIVEA Creme for its quality and reliability, continue to receive the same trusted care that has defined NIVEA Creme for generations. Thailand's vibrant market and eco-conscious consumers inspire us to continuously innovate and uphold our promise of high-quality skincare with sustainability."

The iconic NIVEA Creme tin is updated to care beyond skin

In an evolutionary step, the iconic blue NIVEA Creme tin has metamorphosed: For the very first time, it is now composed of 80% recycled aluminum. This impactful change emphasizes NIVEA's dedication to its sustainability commitments by decreasing the CO2e-footprint of its product packaging. The transition to this more resource-friendly alternative aims to reduce the packaging-based CO2e emissions by 8,000 tons until 2025. Thereby, NIVEA Creme takes a tangible step towards implementing a circular approach that reduces the strain on natural resources. Reiterating NIVEA's commitment to the skin, extending it to the planet.

Care and protection moving with the times

Reflecting the Zeitgeist, all NIVEA Creme packaging now also boasts an updated look: with slimmer lettering and a brighter blue tone it is now more contemporary and vivid than ever. As a skin care product that has been trusted throughout generations, and is renowned for its efficacy, NIVEA Creme's proven formula remains an epitome of care and protection. It embodies the ethos of delivering care with its time-honored, potent formula that ensures moisture retention and actively strengthens the skin through its natural hydrolipid. Users around the world can attest to the proven formula's reliability, as it consistently maintains skin health and beauty, even in challenging conditions.

* Cut-Off Approach in accordance to the GHG Protocol, Cradle to gate.

Source: Spark Communications

New modernity and trusted care: the iconic NIVEA Creme packaging is evolving