Suntory Beverage & Food (Thailand) Co., Ltd., a leader of health enrichment products under BRAND'S trademark in Thailand and Asia, reinforces its position as the premier provider of premium healthy New Year gifts, launching a TVC campaign titled "Express your love with BRAND'S to encourage and begin the new year together," with an exceptionally unique design. The gift box is created through a collaboration with Ploypisut, a renowned botanical illustration watercolor artist, who has crafted a peacock pattern conveying prosperity, wealth, and good fortune. Additionally, a gift hamper designed by Janfive Studio is introduced. To boost sales, a promotional discount of up to 27% is offered from today until January 8, 2025.
Ms. Jaturaporn Thanapornsungsuth, Vice President, Head of Marketing, Thailand and Indochina, Suntory Beverage & Food (Thailand) Co., Ltd., stated that "consumers place great importance on holistic health care, including physical, aesthetic, and mental well-being. This is particularly evident in the growing interest in healthy foods that enhance immunity and balance various bodily systems. Furthermore, BRAND'S aims to engage consumers beyond festive seasons by offering diversified product designs that cater to different lifestyles and meet the needs of all consumer groups".
For the end-of-year festival, the company unveiled a new commercial film titled "Express your love with BRAND'S to encourage and begin the new year together" featuring Aff - Taksaorn Paksukcharoen. This film narrates the story of the year's end—an eagerly awaited time when individuals seek to spend moments with loved ones and respected persons to rejuvenate physically and mentally after experiencing numerous challenges throughout the year. BRAND'S symbolizes care, goodwill, and encouragement, serving as a means to uplift spirits and enter 2025 with renewed strength and confidence. Furthermore, this commercial film reinforces BRAND'S position as a leader in health gift hampers and premium gift boxes.
BRAND'S collaborated with a renowned botanical illustration watercolor artist Ploypisut, whose work is admired both domestically and internationally, to design a New Year gift box, featuring a peacock pattern in a blooming flower garden. Peacock is a symbol of prosperity, wealth, and good luck. BRAND'S also offers a gift hamper with a peony pattern designed by Fuanglada Verdillon of Janfive Studio, symbolizing honesty, fortune, wealth, and prosperity, along with love, happiness, and good health. The product shelves were also redesigned with flowers and peacocks to convey good wishes for the recipients.
BRAND'S New Year's gift box, recognized as a symbol of blessings to bring joy and good fortune to the recipients, offers options that caters to a range of recipients, as follows:
1. BRAND'S Original Essence of Chicken hamper is an excellent choice for business partners, families, and relatives. It contains carnosine, which is a dipeptide, and vitamin B12, which supports the normal function of the nervous system and brain.
2. BRAND'S Bird's Nest hamper is an ideal gift for family, relatives, and business partners as it contains NANA and Zinc, which contributes to the normal function of the immune system.
3. BRAND'S Veta hamper is suitable for coworkers, seniors, and juniors. There are two options available: "BRAND'S Veta Vitamin A Berry Shot" which contains Vitamin A to support the maintenance of normal vision, and "BRAND'S Veta Fiber Prune" which includes dietary fiber to stimulate the bowel movement by adding fecal bulk to the digestive system.
Another approach is to use the Mystery Box trend as a unique selling point. Mr. Napis Sasivimolkul, Marketing Director, Suntory Beverage & Food (Thailand) Co., Ltd., stated, "The Sharing Happiness Box is a special gift set that includes 9 small gifts in a large box (Sharing Pack). It can be shared with up to 9 recipients to promote good health with various blessings on the box, such as 'All Year Happiness', 'May You Shine Brightly and Be Confident', etc. This appeals to the target group's interest in excitement and fun, particularly among the new generation who seek unique and unpredictable experiences. Additionally, it can help foster positive experiences and social media trends. A promotion is also being organized to drive sales with a discount of up to 27% from today until January 8, 2025."
"Additionally, towards the end of the year, the company collaborates with UOB Bank to offer exclusive discounts for UOB credit cardholders. Customers can redeem their points to receive these discounts. This strategy aims to attract new customer segments by promoting health supplement products that support wellness and encourage individuals to start the new year in good health and high spirits."
SVP, Head of Cards Loyalty and Rewards Management, Ms. Jirattikan Siripoonsup, disclosed that "Our bank would like to thank all customers for their trust in UOB over the past 25 years by partnering with Suntory Beverage & Food (Thailand) to offer discounts on points for redeeming gift hampers and special gift boxes that are all-time best-selling from BRAND'S. Customers can use the UOB Rewards Points 'Rewards+' on UOB TMRW application to redeem points for discounts from now until January 31, 2025, with a start of just 1,700 points. This allows our valued customers to enjoy this significant occasion together at the end of the year."
Those interested in purchasing special BRAND'S gifts can do so starting today at leading retail and department stores, such as Lotus, Big C, Family Mart, Lawson, and CJ Express as well as online official stores including Shopee: https://bit.ly/4fFAw5A, Lazada: https://bit.ly/45RAsuf, Lotus's : https://l.lotuss.com/kwJDh, Big C : https://bit.ly/46o54UL, Tops : https://bit.ly/4hZgiFC, Gourmet : https://bit.ly/4i3aNpc, 7-11 Online: https://7eleventh.page.link/ZLQW, Makro : https://makropro.onelink.me/NDNS/2rnw1245 and Tiktok https://bit.ly/3U2yHqR.
UOB customers can find more details about the UOB 25th Anniversary Promotion at this link: https://www.uob.co.th/personal/promotions/creditcard/uob-tmrw/uob-rewards-brands-0125.page.
Source: Solister PR