Repurpose 'Waste' into Westville: The eco-friendly advertisement that wins the hearts of Pet Parents.
On the occasion of the Central Westville shopping centre launch, reinforcing its position as Central Pattana's first Low Carbon Mall prototype, the company created an advertisement that conveys the experiences and lifestyles people and pets will enjoy. The ad showcases creativity with an innovative and eco-friendly idea, emphasizing the Zero Waste approach in every process. Central Pattana invited brand partners to contribute recycled cardboard to be part of the advertisement, which features a miniature pet-friendly shopping centre. The story is told through the furry lead characters, "Woof & Meow," to communicate the company's commitment to being a leader in eco-conscious shopping centres and designing spaces for everyone at Central Westville.
The film, starring adorable furry actors, was developed by Central Pattana in collaboration with SOUR Bangkok, with concept design and execution by Salt & Pepper Studio and Kafbo, Thailand's first brand specializing in recycled cardboard cat furniture. Adding a touch of creative flair, the campaign was directed by 'Yorch' Sarasas Wisedsinth, the renowned creator behind the popular pet page Gluta Story.
Beyond captivating pet lovers, the campaign achieved tangible environmental success by reducing waste by 40% through the use of over 300 kilograms of recycled cardboard. It also generated significant awareness and engagement, reaching more than 1.9 million people. This reinforces Central Westville's position as more than just a shopping centre—it's a space that inspires and encourages everyone to embrace an Eco-Lifestyle, working together to build a sustainable future.
Moreover, this accomplishment aligns perfectly with the core theme of the AdPeople Awards and Symposium 2024, which emphasizes 'Creativity for Peoplekind'—creating innovations that benefit people, society, and the planet.
Watch the adorable Woof & Meow commercial inviting you to Central Westville at: https://youtu.be/7MmFb2-ocNo?si=ey3_wWJD0_1GD20o
To follow more updates from Central Pattana, please visit: https://www.centralpattana.co.th/en/shopping/shopping-update/lifestyle-activities
Source: Central Pattana
