Sunday August 18, 2019 16:21

BRANDNOW.ASIA Press Releases

The Future of Work : Spend a Night With James Pitchon, Erik L#heureux and Michael Fiebrich at The Great Room Telecom—10 May 18

What: An exclusive networking event organized by The Great Room, Gaysorn Urban Resort and Bangkok Entrepreneurs: "Spend the Night with...": The Future of Work. When: Date: Tuesday 15th May 2018 Where: Urban Resort, 19 Floor, Gaysorn Tower (BTS Chid

Using Press Releases to Generate Publicity for Businesses General—09 Apr 18

A press release is a widely used public relations tool that helps to create awareness, generate publicity and boost trust and credibility. It can used for every business, regardless of the size.

As the name suggests, a press release is a written communication or announcement that is distributed to various media outlets (print, online, or broadcast) to inform them about a product or service. Creating content that is compelling, interesting and newsworthy will help to attract the media's attention which will generate publicity for your business.

There are many different types of releases and the type of press release a company decides to disseminate depends on what they would like to announce. A press release can fall into one of these 7 categories.
1. News Release

This is the most common type of release which provides media with news about a business and facts that they could use to write new stories or follow up stories. The purpose is to generate interest, coverage and exposure for the company. The three elements to keep in mind in this type of release are timeliness - your news must be something that is happening right now, relevance – it must be related to a current affair or trend, and newsworthiness-does your news matter and is it unique? For example, it could be news about lates

Photo Release: Women#s Economic Empowerment Global Learning Forum General—14 Jun 17 and's Co-founder Pacharee Pantoomano Pfirsch (middle) recently moderated a debate with six international speakers on the topic, "Market Programming for Economic Growth Should Address Women's Unpaid Care Work" at the Women's