New Bolt survey reveals platform work is a respected choice across ages and backgrounds

A new survey conducted by Bolt in partnership with Kantar Insights Thailand reveals that outdated stereotypes about ride-hailing work no longer reflect the experiences of today's drivers. The nationwide survey shows that drivers partnering with digital platforms are widely respected, feel empowered, and increasingly view this work as a legitimate career path.

Thursday 31 July 2025 16:28
New Bolt survey reveals platform work is a respected choice across ages and backgrounds

Contrary to common misconceptions, 97% of drivers partnering with digital platforms feel respected by society, and their backgrounds reflect remarkable diversity. While 56% of respondents acknowledge that people assume the work is "only for the young," the survey found strong representation across all age groups, including those over 40. Similarly, 43% say there is a stereotype that partnering with digital platforms is for the unskilled or uneducated, but many drivers have previous experience in full-time jobs or other skilled professions, proving otherwise.

Flexibility and autonomy stand out as key reasons why drivers choose to partner with digital platforms, the survey shows.

  • 99% say it helps them better balance personal and family responsibilities.
  • 88% report having full or significant control over their work schedules.
  • Most choose the work to earn extra income (74%), be their own boss (53%), and enjoy flexible hours (51%).

The findings come at a pivotal time as Thailand's Electronic Transactions Committee (ETC) has recently introduced the new regulation for ride-hailing services. Bolt believes this is a crucial opportunity to reflect and develop a long-term regulatory framework that upholds the diversity, dignity, and economic value of platform work.

"This survey shows that platform work is not only respected, it is empowering," said Nathadon Suksiritarnan, Country Manager, Bolt Thailand. "As the government shapes the future of ride-hailing in Thailand, it's vital that regulations support, not stifle, flexibility, innovation, and the livelihoods of hundreds of thousands of drivers."

Bolt is working closely with government agencies and industry stakeholders to advocate for digitised, inclusive, and forward-looking ride-hailing regulations. This includes pushing for digital registration systems, streamlined operational processes, and regulatory reforms that better reflect the current realities of platform work.

"Drivers are choosing this work for the freedom and flexibility it provides. Regulation should strengthen that freedom while ensuring safety and building public trust," added Nathadon.

New Bolt survey reveals platform work is a respected choice across ages and backgrounds