Magnolia currently holds a 7.1% market share in Thailand's ice cream market and ranks among the Top 5 ice cream brands in Southeast Asia, reflecting its consistent growth and strong brand equity.
Aniruth Mahathorn, General Manager of F&N United Limited said, "Winning the Superbrands award for two consecutive years is clear evidence that our consumer-centric approach and product development strategies are moving in the right direction. We continuously innovate while maintaining stringent quality standards, enabling Magnolia to rank among the Top 4 ice cream brands in Thailand and the Top 5 in ASEAN, with a 7.1% market share."
He added, "Beyond delivering great taste, Magnolia serves as a strategic production hub and R&D hub for the ASEAN region. Our products are manufactured in Thailand, and exported to markets such as the United States, Australia, and Korea. This underscores our capability to meet global quality standards and international consumer expectations."
Driving Growth Through Product Innovation
Magnolia's core growth strategy focuses on delivering a superior "Cold-Dessert Experience" through product diversification that caters to evolving consumer lifestyles. Key products highlights include:
- F&N Magnolia x HERSHEY'S Premium Ice Cream Series: A collaboration with the globally renowned HERSHEY'S brand, offering an Indulgent Dessert Experience through popular flavors such as Premium Chocolate and Creamy & Crunchy Cookies N' Cream.
- Candy Pop: A playful ice cream concept featuring a candy-flavored coating over a creamy ice cream center blended with crunchy candy bits, designed to deliver a Fun & Flavorful experience tailored to Thai consumer preferences.
- Bakery Ice Cream: A novel fusion of bakery and dairy, combining the Crispy Choux au Craquelin with premium ice cream flavors such as Chocolate and Hokkaido Milk, creating a distinctive new category within the ice cream market.
Commitment to Global Standards and Sustainability
Alongside business growth, Magnolia places strong emphasis on sustainability across its operations. Magnolia's production facilities are certified under international recognized standards including FSSC 22000, ISO 22000, HACCP, and GHP, and are approved by the Food and Drug Administration (FDA). The brand has also adopted environmentally responsible practices such as the use of solar energy, robotic systems and Zero-Discharge wastewater management, reflecting its long-term commitment to environmental stewardship.
To strengthen consumer engagement, Magnolia implements an integrated communication strategy across digital platforms, collaborates with Key Opinion Leaders (KOLs), and maintains strong distribution coverage across Modern Trade and Traditional Trade channels. The brand's iconic bright yellow Magnolia ice cream cart continues to serve as a distinctive symbol of joy, reinforcing its brand promise of being "More than just good taste".
Consumers can enjoy Magnolia ice cream at Magnolia carts and freezer cabinets nationwide, as well as at 7-Eleven, Big C, Big C Mini, CJ More, Lotus's, Tops and Tops Daily, and neighborhood convenience stores. For more information, visit Magnolia's Facebook page: https://www.facebook.com/profile.php?id=100088279015618