As the global economy remains volatile pressured by geopolitical instability, rapidly evolving regulations, and accelerating digital transformation, Forvis Mazars, a global provider of audit, tax, and advisory services, believes these challenges present meaningful opportunities for both clients and its organization.
Mr.Rob Hurenkamp, Managing Partner of Forvis Mazars Thailand, said Thai businesses are currently facing multiple layers of disruption simultaneously, including economic unpredictability, political uncertainties, organizational digital transformation, and fast-moving global-to-local regulatory changes. One key example is the OECD's international tax agreement, which introduces a global minimum tax of 15% for multinational enterprises.
"Political uncertainties and fast-changing technology have become critical risk factors for businesses," Rob said. "Without a clear compass, these disruptions can immediately affect long-term planning and day-to-day operations. Our role is to help clients see the full picture clearly and prepare in advance".
Agility and Resilience: The Key to Survival
Forvis Mazars continues to focus on deep functional expertise across audit, advisory, finance, tax, legal, and international services, rather than positioning itself as a one-stop shop. This approach helps safeguard professional standards, independence, and minimizes conflicts of interest.
"Businesses may not like risk, but they must be able to operate amid uncertainty," Rob explained. "Our responsibility is to provide highly specialized advice tailored to each client's needs. In times of crisis, opportunity still exists—and expertise is what builds trust. Clients must be confident that the advice they receive is accurate, independent, and of the highest quality. Above all, they must remain flexible, adaptive, and capable of growth despite rapid change," he said.
The firm takes a proactive advisory approach, going beyond simply interpreting regulatory changes to analyzing their real impact on business structures, cash flow, and risk exposure, enabling clients to adapt before new regulations come into effect.
In parallel, Forvis Mazars continues to invest in digital technologies, including data analytics, automation, and AI-enabled platforms, to enhance accuracy, speed, and insight in advisory services. These investments are complemented by continuous upskilling of its professionals to meet rising client expectations.
Against this backdrop, Forvis Mazars Thailand is targeting annual growth of 10-15%, while expanding its presence in Thailand's audit, tax, and advisory market, valued at more than THB 24 billion. Currently, the market is dominated by four major firms, which together hold approximately 85% market share. Forvis Mazars expects to become the fifth largest player in the market over the next 2 years.
"Our mission is to be a true 'partner for growth', helping Thai businesses not only navigate uncertainties but also turn volatility into momentum to outperform competitors and achieve sustainable long-term growth," Rob concluded.
