For 2026, the brand will focus on expanding its customer base while aiming to increase the uniform segment's share to 20% of total revenue. Most recently, VICKTEERUT has reinforced its leadership in design by being entrusted with uniform design for leading organizations. These include Sansiri, with a modern luxury aesthetic; The Standard Pattaya, with designs reflecting a playful, global lifestyle; and Cafe Amazon Experience, the new flagship store in Ari, developed under the concept of Identity Design. This approach translates each organization's unique identity into high-quality tailoring, not only strengthening relationships with corporate clients but also fostering pride and confidence among those who wear the uniforms. This, in turn, plays a key role in building a strong and sustainable brand image.
Moreover, the brand is preparing to launch a new showroom, VICKTEERUT The Marriage, located on Sukhumvit Soi 93, by the end of 2026. The space is dedicated exclusively to bridal wear, following the brand's viral success with collections that combine traditional Thai fresh floral craftsmanship with modern design.
"Our target of 5% growth this year may seem modest, but given the current external challenges that are not ideal, we believe it is realistic. We will focus on penetrating niche markets where we have expertise, while maintaining the high tailoring standards that remain at the heart of the brand," added Aurapraphan Sudhinaraset, Creative Director of VICKTEERUT.
Currently, VICKTEERUT operates across both offline and online channels to maximize customer convenience. Its five retail locations include Thonglor Soi 4, Siam Paragon, Emporium, CentralWorld, and Central Chidlom. Customers can also shop online via LINE Official, the website www.vickteerut.com, as well as on e-commerce platforms such as Lazada and Shopee. The new VICKTEERUT The Marriage Showroom on Sukhumvit Soi 93, slated to open in late 2026.
