Pfizer introduces new logo marking a "new era" of science and research

Monday 22 February 2021 15:11
After more than 170 years, Pfizer has arrived at a new era. A time of extraordinary focus on science and dedication to patients. Pfizer is no longer in the business of just treating diseases — we're curing and preventing them. I am writing to inform you about the new Pfizer logo and corporate identity launched on 5th January 2021 worldwide.
Pfizer introduces new logo marking a new era of science and research

This is our new identity, an emblem of our purpose: Breakthroughs that change patients' lives(R).

Pfizer has become much more than a pharmaceutical company. Our dynamic new logo is powered by scientific innovation. We've unlocked the pill form to reveal the core of what we do: a double helix, spiraling upward. Our new identity interprets the DNA helix - the code and engine of human potential.

The logo is constructed of two interlocking forms. Their unity reflects our passion and dedication to the science behind our innovations, and to the wellbeing of our patients. We've transformed our legacy to look toward the future. A time of science, compassion, and breakthroughs.

Pfizer's visual identity represents more than 170 years of excellence and the drive to envision, then realize, future breakthroughs. By taking care to manage our visual identity, we preserve our values and stay focused on the science and people at the heart of what we do.

If you have any questions about the new Pfizer logo / identity, please contact [email protected] or call 092 259 5536

Source: Pfizer Thailand