Scaling with partners in 2021 How partner momentum is driving Red Hat success

Monday 22 March 2021 15:37
By Kawinthorn Bhutrakul, Country Manager, Red Hat (Thailand) Limited
Scaling with partners in 2021 How partner momentum is driving Red Hat success

Taking a page from Red Hat president and CEO, Paul Cormier's post, I'd like to take a moment to recognize what the past year has meant for the partner ecosystem and where we go from here. Not for the first time, we heard Paul explain the importance of partners in Red Hat's story:

"The channel is what made Red Hat. Without our partner ecosystem, Red Hat would be a very different company."

Partners are the connective tissue between Red Hat and customers. This has remained true throughout most of Red Hat's history, this was true in 2020, and it will be our truth as we grow in 2021 together. Red Hat and our partners proved to be resilient this past year, but what stands out to me is the momentum fueled by partners in a time filled with uncertainty and challenges.

When the world changed, Red Hat leaned on our open source foundation and extensive partner ecosystem to help support customers shift and scale to meet new demands. Organizations were forced to adjust operations and services overnight and, in many cases, began accelerating digital transformation. Open hybrid cloud is no longer just an opportunity but a business imperative.

With this in mind, Red Hat partners have become more united than ever, leading customers worldwide into a more secure, open future. As we look ahead, I have nothing but confidence and pride in what we've accomplished with the Red Hat partner ecosystem. We know the best is yet to come.

Embracing changeThe technology industry prides itself on constant evolution and innovation. We can agree that 2020 was one for the books, but Red Hat and our partners have come out on the other side stronger and prepared for whatever the future may hold.

Last year we introduced the Renewals Intelligence platform in order to equip partners with clear, actionable data to drive their renewals business with Red Hat. From historical performance to predictive sales insights, the Renewals Intelligence platform helps partners track business opportunities to retain and grow their customer base. Now, more than 180 Red Hat channel partners worldwide are using Renewals Intelligence.

As organizations around the world continued or adjusted their digital transformation in 2020, our partners were there to help them find success. In particular, we saw Red Hat OpenShift and Red Hat Ansible Automation Platform being used as platforms to support flexible, agile and automated workloads across our global partner ecosystem.

Enabling partners with training and accreditationAnother key element to partner success has always been our Red Hat Online Enablement Network (OPEN) program, which supports partners with extensive training and accreditation offerings to help them build further skills around Red Hat products and open hybrid cloud.

In 2020, we launched 131 new and updated courses for partners around application services, OpenShift, Ansible Automation Platform and Quarkus, to name a few. Red Hat also enhanced the Red Hat OPEN training system user experience with a new sharing functionality for partners to easily share direct links to assets, as well as an added option for partners to receive curated recommendations for training based on their areas of focus.

All in all, Red Hat partners earned more than 44,000 sales and technical accreditations worldwide last year.

Looking aheadThis year Red Hat plans to increase engagement across our partner ecosystem using a customer-centric strategy. Together with our partners, we will work towards continued success with customers based on Red Hat technologies and partner innovation. By combining Red Hat's leading open source portfolio with fine-tuned skills to address today's dynamic business environment, partners can build new integrated solutions, sell existing software and offer services to deliver heightened business value for customers.

Many of our partners started with Red Hat Enterprise Linux (RHEL) and then Red Hat OpenShift, but we've worked hard to help them stretch across an entire open hybrid cloud architecture. Now, partners have the opportunity to expand their offerings even further to maximize on the benefits of Red Hat technologies, beyond RHEL and OpenShift, to support managed wordloads in any cloud or on-premise environment, cloud-native applications and more. Next, we are setting our sights on the edge, managed services and security.

To do this, we are scaling activities with partners worldwide and working to extend relationships with many of our long-time partners. The Red Hat partner ecosystem has always operated on a spectrum - from the solution providers to independent software vendors (ISVs) and systems integrators to strategic alliances with public cloud providers. Entering 2021, many customers are on the path to hybrid cloud, partners are skilled up and Red Hat is looking even more to its partners for mutual success.

We have already made significant strides with our partners with new tools like Renewals Intelligence and expanded OPEN training, and plan to build on that established momentum with the rest of our ecosystem. ISVs and systems integrators in particular are uniquely positioned to grow jointly with Red Hat and can look forward to energized and intentional efforts to build, sell and support solutions together in 2021.

In addition, we view managed services as a key element to operating in a hybrid cloud and Red Hat partners as the key enablers. OpenShift Dedicated is already offered on many of the major public clouds as a fully-managed service of Red Hat OpenShift on AWS, Google Cloud Platform and Microsoft Azure. As we extend our offerings with these strategic alliances and public cloud providers, we aim to enable partners and customers across any cloud environment to achieve successful business outcomes.

Red Hat also recognizes partners through an award winning, the Red Hat ASEAN Partner Synergy Awards 2021, to recognize commercial and public sector partners for their continued efforts to develop innovative solutions using Red Hat technologies to meet customers needs and improve business outcomes. Selected based on their commitment to innovation, dedication to driving change with open source, and demonstration of collaborative and transparent working ecosystems, we are pleased to announce this year's Red Hat ASEAN Partner Synergy Award winners in Thailand:

G-Able Co., Ltd. [Advanced Partner of the Year], Yip In Tsoi & Co., Ltd. [Commercial Partner of the Year and Strategic Products Partner of the Year], Ingram Micro (Thailand) Ltd. [Distributor of the Year], VST ECS (Thailand) Co., Ltd [Net New Business Partner of the Year], Hewlett-Packard (Thailand) Ltd. [OEM Partner of the Year], Sirisoft Company Limited [Ready Partner of the Year], and Vnohow (Thailand) Co., Ltd. [Training Partner of the Year]. More information on the award clicks here.

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Scaling with partners in 2021 How partner momentum is driving Red Hat success