"Asean Live Commerce Festival" will be hosted real-time by five Southeast Asia influencers, who will be broadcasting to Indonesia, Taiwan, Philippines, Singapore and Vietnam, respectively. The festival will experiment with a first-of-its kind live commerce programming that allows consumers from multiple countries to purchase products at the same time.
Influencer hosts will try on K-beauty, culture and fashion products directly at Shinsegae Duty Free's headquarters to provide a lively experience while communicating with consumers in real-time. The program will be broadcasted for 6 weeks every week on Wednesdays from 7-9 PM on Shopee.
The product line-up is curated to showcase the most popular K-brand products, with weekly themes ranging from smart beauty care to fashion and accessories featuring special bundle sets.
Andrew Lim, Country Director of Gushcloud Korea said, "Since last year, we have strategically been investing in our live commerce business partnering with celebrities and macro influencers in Southeast Asia." Lim added that Gushcloud has always believed in the potential live commerce holds as a key medium in Southeast Asia. "We are excited for this partnership with Shinsegae because it unlocks a key bottleneck, supply chain."
Source: Gushcloud Thailand