A new report from the STEP Project Global Consortium and KPMG Private Enterprise has demonstrated how the unique structure of family businesses has empowered them to respond to the impact of COVID-19. The study found that the involvement of the family and their long-term mindset has enabled them to demonstrate resilience in the pandemic, placing them in a key role to lead the economic recovery.
The report, titled Mastering a comeback: How family businesses are triumphing over COVID-19, includes insights from nearly 2,500 family businesses and more than 500 non-family businesses. It uncovers three core strategies used by family businesses to address the immediate impact of COVID-19:
- Exercising patience: Family businesses are focused on protecting their succession plans and long-term future for the next generation. This long-term mindset has enabled them to leverage their patient capital to understand the full impact of COVID-19 on their business and others in their industry, with a view to adopting plans for the long term, rather than just mitigating the short-term impact of the pandemic.
- Business transformation: Family businesses were found to be 42 percent more likely to implement business transformation strategies than non-family businesses during the pandemic. Family businesses with multiple generations in the firm were 45 percent more likely to implement a business transformation strategy than single-generation family firms.
- Social responsibility: They took steps to address the impact of the pandemic not only on their family and business, but on the welfare of society, and the needs of all their stakeholders including employees, customers, suppliers and local communities.
"In Thailand, we see a lot of family businesses leading the way to help the society and community they work in during the pandemic," said Sasithorn Pongadisak, Head of Private Enterprise, KPMG in Thailand. "A lot of efforts have been put into giving back to the society and working with the community to get through times of hardship together as family businesses tend to have strong ties to the community. Not only does this benefit society as a whole, but it also helps strengthen brand loyalty and build further on the relationship that businesses have with the society they operate in."
Find out more about the report here: https://home.kpmg/th/en/home/insights/2021/02/global-family-business-report-covid-19-edition.html
Source: KPMG Thailand