Songtradr, the world's largest B2B music licensing marketplace, announced today that they have acquired Pretzel, the world's first platform to provide stream-safe music for livestreamers. In addition to solving live streaming monetization, Pretzel offers rights holders such as artists and labels exposure to millions of new, highly engaged listeners through live broadcasts. Pretzel marks Songtradr's third acquisition of 2021, further enhancing the company's tech-enabled solutions.
"Music and gaming has always gone hand in hand and gamers are some of the most engaged and valuable music fans. The explosive growth of lifestyle and gaming live streams opens up an array of opportunities for our artists and our clients. We immediately saw the potential for Pretzel's groundbreaking user experience and rights management technology in our ecosystem and a clear alignment of vision, values and culture," says Paul Wiltshire, CEO of Songtradr.
Over the last year, Pretzel monthly recurring revenues have increased over 600%, licensing over 6 million tracks from rights holders and currently providing more than 12,000 hours of music for monetized streams on platforms such as Twitch and YouTube. Pretzel's music catalog is constantly curated and updated by the Pretzel team, creating an at-scale, stream-friendly music solution for content creators without them having to worry about DMCA takedowns or Content ID strikes.
"We are excited to join one of the fastest growing music tech companies in the world and continue to innovate new solutions," says Nate Beck, Pretzel Co-Founder and CEO. "Our goal with Pretzel has always been to allow broadcasters to stream the music they want to listen to, while compensating artists, songwriters, record labels and publishers fairly. By joining forces with Songtradr, we will be able to accelerate our progress, developing a platform that revolutionizes the way music is licensed."
The Pretzel deal marks Songtradr's fourth acquisition since completion of its Series C funding round in July 2020 where the company raised US$30M. Other acquired companies now under the Songtradr umbrella include Big Sync Music, Cuesongs, and Song Zu.
Songtradr is the largest B2B music licensing marketplace in the world, providing music creators and rights owners with a complete tech-enabled solution for rights management and monetization while providing B2B music users such as brands, advertisers, filmmakers, SVOD and broadcast networks, gaming, streaming and social media platforms with highly-efficient, AI guided access to music.
Pretzel is the first music streaming service fully licensed for live stream content creators on platforms such as Twitch and YouTube. Pretzel develops technology that solves the complexities of multi-party music licensing while paying royalties efficiently and transparently to rights holders.