Spotify Launches Exclusive EQUAL Music Program, Featuring BOWKYLION as Thailand's First Artist of the Month

Friday 30 April 2021 11:43
In March, Spotify unveiled its EQUAL hub in celebration of International Women's Day. On the heels of this launch, the leader in all things audio is now extending its global commitment to fostering equity for women in music with its new EQUAL Music Program debuting today. Thai chart topping singer-songwriter BOWKYLION is the first EQUAL Artist of the Month and is featured in the cover of the Thailand EQUAL playlist.
Spotify Launches Exclusive EQUAL Music Program, Featuring BOWKYLION as Thailand's First Artist of the Month

According to the USC Annenberg study funded by Spotify on representation of women in the music industry, Currently, only 1 in 5 artists in the charts are women. Yet the influence of women artists has been integral to Spotify and the music industry at large. To begin to upend this disparity, Spotify will amplify the work of women creators by extending its resources and generating more opportunities for these artists, by creating a global, cohesive, branded experience with the EQUAL Global Music Program.

This global initiative is uniquely designed to foster gender equity in music by adapting and extending the cumulative blueprint of Spotify's successful programs into a cohesive experience by supporting female creators under one brand.

"Thank you Spotify for having me in the great project as "Spotify EQUAL". This project is gathering female singers around the world who always have been creating and propelling the music industry forward. Please don't forget to listen to my songs and other Thai female artists' songs in the Equal Thailand playlist. Your ears would be blessed, I assure you from all my heart." said BOWKYLION, featured on the playlist cover this month.

The full program includes:

  • EQUAL local playlists: Each playlist will reflect the 35 markets spanning 50+ countries - from Japan to Argentina, from Thailand to the UK. Listen to the Thai playlist HERE.
  • EQUAL Global Playlist: The "best-of" flagship playlist will contain music from EQUAL artists from all around the world, as the ultimate listening experience amplifying the EQUAL class of each month beyond borders
  • EQUAL Artists of the Month: One artist from each participating market will be featured on the cover of their respective, local playlist.
  • Artist marketing: Each EQUAL Artist of the Month will be supported with organic and on-platform promotion throughout the Spotify editorial space - which has proven to propel significant growth on platform in both artists' home countries and beyond

Spotify's inaugural class of EQUAL artists kicking off the program include BOWKYLION, as the very first Thai artist to be featured on the playlist cover of the EQUAL Thailand playlist. Other featured artists around the world are Saweetie (US), DUDA BEAT (BR), Griff (UK), Natalia Lafourcade (MX), and Zoe Wees (DE/UK).

Visual assets for BOWKYLION can be found HERE and for the other artists featured in the inaugural EQUAL class can be found HERE.

For more information on the EQUAL music program, please refer to Spotify's For the Record post HERE.


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Source: Hill & Knowlton