Tableau, the world's leading analytics platform (NYSE: CRM), today held the second edition of its virtual Tableau Live Asia Pacific event. Following the success of the inaugural run in 2020, this year's event returns to bring together data enthusiasts, partners, and customers from the region to discuss how analytics can help drive the empowerment and agility organisations need today.
"There is no doubt of the need for agility today and the role data plays to enable this critical competency businesses require," said JY Pook, Senior Vice President & General Manager, Asia Pacific & Japan, Tableau. "The use of analytics will set companies even further apart as businesses in the Asia Pacific & Japan (APJ) region set their eyes on growth. By placing analytics into the flow of business and in the hands of all employees, businesses in APJ can confidently lead with insights and smarter decisions."
This year's Tableau Live Asia Pacific event featured a line-up of global executives, including Mark Nelson, the new President and CEO of Tableau, who shared his vision for the company and how data will drive better outcomes globally. Tableau customers in the region, including Agoda, Tokopedia, KASIKORN Business Technology Group, Bank Rakyat Indonesia, and the Department of Disease Control (Thailand), also spoke at various breakout sessions and Data Discussion panels. Their conversations featured key themes like data transformation in the retail and financial services industries, the future of analytics, and the building blocks of a strong data culture.
Thailand-based participants included Dr. Yongjua Laosiritaworn from the Department of Disease Control, Ministry of Public Health, who shared how data helped build understanding of the pandemic outbreak in Thailand. Fred Roteseree from Kasikorn Business Technology Group, and Kajohnsak Thiawsawang from Agoda, also spoke during Tableau's discussion panel about how data helped local Thai businesses continue operating during the pandemic. Here are the key quotes from the sessions.
"Agoda uses data to help our partners manage and run their local business. By understanding customer data we can help guide our partners and create opportunities to shape their business according to the customer's preferences, and we can use search data to identify what kind of service they're looking for in a hotel or when they're planning their bookings," Kajohnsak Thiawsawang, Senior Business Intelligence Manager, Agoda added.
"Once most people began working from home during the pandemic, the bank had to change our business model too. In the banking business, data is very sensitive, and we are now using alternative data to give us more understanding of the customer's behavior, which we previously never used before." Fred Roteseree, Managing Director of Kasikorn Business Technology Group, said, "Similar to one of Tableau's beliefs that management should lead by example, our CEO led our organization to use data more in their work. So, if people in the organisation use data everyday, others will start to use data as well."
Earlier this year, Tableau introduced Business Science, a new class of AI-powered analytics that enables business users and analysts to find solutions to problems with their data — all without having to learn traditional data science tools. Attendees at Tableau Live Asia Pacific had the opportunity to witness Business Science at work during the 'What's New in Tableau' and 'Data Skills for All' tracks. Tableau unveiled Business Science through it's Tableau 2021.1 update, the first product integration between Tableau and Salesforce Einstein Analytics, that brings core AI technology from Einstein Discovery to every Tableau user. For more information on this latest release, visit https://www.tableau.com/products/new-features.
In line with Tableau's commitment to foster data communities and nurture connections, attendees also had the opportunity to connect with like-minded data enthusiasts via virtual "Roundtables". For one hour, participants could build or join a virtual data community to exchange knowledge in a small group setting.
For more information about Tableau Live Asia Pacific, and to watch any of the sessions on demand, please visit this link here.
Source: Spark Communications