GWM to Officially Open its First Smart Factory in Southeast Asia at Rayong, Ready to Produce and Deliver Quality Automobiles to Thai consumers

Tuesday 01 June 2021 14:40
GWM to Officially Open its First Smart Factory in Southeast Asia at Rayong, Ready to Produce and Deliver Quality Automobiles to Thai consumers and Uplift Thailand towards xEV Leadership in Modern Automotive Industry
GWM to Officially Open its First Smart Factory in Southeast Asia at Rayong, Ready to Produce and Deliver Quality Automobiles to Thai consumers

Great Wall Motor (GWM) is set to open its Rayong plant in Thailand as the company's first smart factory in Southeast Asia. The new factory is fully equipped with advanced production technology and high-standard safety systems that echo GWM's concept of "Intelligence, Safety and Green." The opening is another solid proof of GWM's commitment to produce and deliver quality automobiles to Thai consumers soon.

As a part of its globalization strategy, GWM has been making strong inroads into the Thai market since mid of 2020 with numerous business and investment maneuvers. In terms of production, GWM started system upgrading at Rayong factory in November 2020 by bringing in state-of-the-art production technologies, including introduction of Powertrain Technologies, installation of automated production systems such as Artificial Intelligence (AI) and robotic technologies from China. In addition, there have been intensive trainings and skills and capability development for Thai workforce on next-generation expertise to ensure full productivity and efficiency of its people. The result is a well-rounded to uplift the Rayong factory into a "Smart Factory" by GWM's global standards.

In only seven months, GWM has everything in place to fully open its Smart Factory in Thailand, remarking as the first GWM Smart Factory in Southeast Asia. The official opening ceremony will take place at GWM's Rayong factory on June 9, 2021, when the company will announce its readiness to begin the manufacturing operation with world-class standards with extensive support for hi-tech automobile production for delivery to Thai consumers. GWM's Rayong factory will have a production capacity of 80,000 units per annum. It will serve as the production base for the right-hand-drive vehicles in this region. The production will be 60% for the domestic market and 40% for export to overseas market for right-hand-drive vehicles.

GWM's global production system is currently comprised of 12 full production manufacturing plants, including Rayong factory in Thailand, plus five knock-down (KD) factories outside China. Each of them has different capacities, technologies, and strengths to support different production according to the market demands of each region. For example, the Smart Factory in Chongqing, China, is equipped with intelligent robotic technologies for welding and paintwork. It is focused on production of P Series pickup trucks and HAVAL SUVs. On the other hand, the Smart Factory in Taizhou city houses a smart park that intelligently connects data systems to enable smart coordination across the areas of research, production, procurement, marketing, human resources, and finance. This location serves primarily as the production base for ORA Good Cat. In addition to production facilities in key regions worldwide, GWM operates a global network of ten R&D centers in seven countries across the world to develop advanced automobile technologies and apply them to production to give its products more modern appeals, greater safety, better eco-friendliness, and the ability to meet the needs of modern-day consumers.

As the "Global Mobility Technology Company", GWM is highly committed to continuing development of quality automobiles in every aspect of its operation, including high-standard production facilities, skills development and overall expertise of its people, and investment in R&D. The opening of this new smart factory in Rayong, Thailand, marks a new milestone of GWM Thailand in helping spur the country's overall economy, creating jobs for Thai people, and enabling the Thai automotive industry to make its mark in the international market, especially in the electric vehicle (xEV) segment.

About Great Wall Motor
Great Wall Motor (GWM) is a global SUV and pickup truck manufacturer. The company made its initial public offerings on the Stock Exchange of Hong Kong in 2003 and the Shanghai Stock Exchange in 2011. With more than 80 subsidiaries and affiliates, GWM employs more than 70,000 people. Its automobile sales have exceeded one million units per annum for five years running. In addition to China, GWM sells its high-quality automobiles in more than 60 markets through an overseas network that covers more than 500 locations worldwide. network that covers more than 500 locations worldwide. For more information, visit