Thai people have become increasingly familiar with online sale and purchase which evidently results in a huge growth of the e-commerce market. This can be seen through the expansion of product categorization that even includes high involvement. Realizing consumers' changing behaviors, MG has since the middle of this year implemented Omni Channel marketing strategies, merging online and offline sale channels. With MG Online Booking under the Smart Showroom concept, customers can book their favorite MG model and receive special promotions only at their fingertips. Besides, MG has also joined force with its business alliance like Shopee, a leading e-commerce platform, to transform the company's business strategies into reality. Such a collaboration will result in a new style of promotional events which are conducted via live-streamed sale of four MG models namely ALL NEW MG5, MG HS, MG HS PHEV, and MG ZS through Shopee Live that comes with many interesting deals and privileges.
Mr. Pongsak Lertruedeewattanawong, Vice-President of MG Sales (Thailand) Co., Ltd., said "Cars are merchandise with high value. Prior to every purchase, customers will look for as much information as they can before making a decision. This explains why the sale of automobiles is not as popular on e-commerce platforms. Realizing consumers' purchasing trends and the potential of such a digital platform, MG has therefore collaborated with Shopee, leading e-commerce platform in Southeast Asia and Taiwan, to host the company's first sale event to ever be conducted via Shopee Live. This will be considered an interesting channel given customers will be presented with comprehensive product data by a moderator without having to travel to the showroom. Customers can also enjoy various activities during the program. The company wishes that this collaboration will enable us to reach wider audience."
Ms. Suchaya Paleewong, Senior Marketing Manager of Shopee Thailand, said "Shopee is delighted to have been able to work with a leading automotive brand like MG in order to initiate a one-of-a-kind co-brand campaign. This collaboration will also lead to MG car promotions via Shopee Live which is the first time not just for Shopee but also for Thailand's e-commerce industry. Shopee Live is indeed a strong marketing tool with over 400 million views in the first half of this year. As part of this campaign, Shopee fans can also win a grand prize which is ALL NEW MG5 by joining Shopee 9.9 Super Game Show to be held on 9 September at 6pm on CH7, Workpoint, and Shopee Live. Shopee strongly believes that the collaboration between two business alliances will make Shopee 9.9 Super Shopping Day more vibrant and create interesting experiences shopping enthusiasts look forward to. This will also underline Shopee's commitment to stand by the company's alliances to unlock the potential to create new business opportunities in the e-commerce world."
For those looking forward to the new experience and special privileges on Shopee Live Radio, stay tuned on 16 September at 11am on Shopee Live.
For more information, contact MG Call Centre 1267 or follow information and news updates from MG on following media channels:
Website: www.mgcars.com
Line: @MGThailand
Facebook: www.facebook.com/MGcarsThailand
Twitter: @mg_thailand
Instagram: @mgthailand
Youtube: MG Thailand
TikTok: @mgthailand
Source: Verve Public Relations Consultancy