Mr. Thee Permpongpanth, Senior Vice President of Mazda Sales (Thailand) Co., Ltd. said, "Since the positive factors from the situation of COVID-19 that has been improved and the lockdown was lifted since October 2021, the customers are more confident and make more of their spending. Cars are considered as an important product that has selling opportunity because people shifted to use personal cars instead of traveling by public transportation. This is the factor driving Thai automotive market as well as Mazda, which had 64% of sales volume increase in September 2021. We believe that the Thai economy has passed the lowest point and it is a good news for all Thai people because the economy has started to move forward again.
In September 2021, the sales volume of Mazda has increased every model when compared to sales volume in August 2021. Mazda2 is still being Mazda's best-selling model and had a total sales volume of 1,799 units or increased 86%, followed 484 units of CX-30 (increased 47%), 350 units CX-3 (increased 24%), 144 units of BT-50 (increased 106%), 122 units of Mazda3 (increased 28%), 46 units of CX-5 (increased 7%) and 35 units of CX-8 (increased 35%). As a result, Mazda's cumulative sales volume of all models in September was 2,980 units or accounted 64% increase.
The cumulative sales volume of Mazda from January to September 2021 was 25,813 units, considered as 1% decrease when compared with 2020 YOY. It can be divided into 9,698 units from crossover SUV's sales volume (increased 27%) while the sales volume of passenger car was 15,155 units (decreased slightly 9%). Moreover, the Mazda BT-50 pickup truck gained a higher popularity and had cumulative sales volume of 960 units.
Mr. Thee added, "Mazda believes that the Thai economy and automotive industry in the last quarter of the year will be recovered because it is the spending period and economic blooming because people are promptly response to government's policy toward re-open cities and tourists. Mazda has prepared to drive automotive industry in full capability. We have prepared products, sales, services and marketing strategy including the new business model which will be launched shortly. We believe that all of these strategy will be able to fulfil customer's need and assist Mazda to achieve the business goal."
Mazda also provides best promotional to meet the return of customer's purchasing power with "MAZDA TRIPLE BONUS" campaign by offering special deals to new customers and existing customers.
- New customers will get the special offers at Mazda showroom from 9-17 October 2021 with a minimum 0% interest rate1, or 3-months free drive2 for all Mazda models and the first 800 customers who pay 3,000 Baht for vehicle booking, and deliver the vehicle within 31 October 2021, they will get free Philips UV-C disinfection box valued 1,590 Baht.3
- For existing customer, they will get the privilege deals when bring their cars to have a service at Mazda service centers. The offer has included for 3 steps, the first step is to receive for free 1 tyre when purchase 3 tyres, or receive 1,200 Baht discount4. The second step is to get 0% interest rate for 10 months for service parts and services5. And the third step is to get 50% discount on service labor rate6. The offer is valid from 1-31 October 2021 at Mazda service centers nationwide.
For more information, please contact Mazda Showroom nationwide, Mazda Speedline 02 030 5666 or www.mazda.co.th
Mazda sales volume January to September 2021compared to 2020 YOY.
Model SalesJanuary-September 2021January-September 2020%changeMazda213,53414,402- 6%Mazda31,6182,254- 28%Mazda CX-33,1461,458+116%Mazda CX-305,3633,693+ 45%Mazda CX-55441,287- 58%Mazda CX-86441,215- 47%Mazda BT-509601,754- 45%Mazda MX-539- 67%Total25,81326,072- 1%Remarks:
1Terms and conditions are applied by the company and please carefully study more information at www.mazda.co.th
2Exclusively for hire-purchasers who meet the terms and conditions of Tisco Bank Plc. and TMB Thanachart Bank Plc.
3Receive free Philips UV-C disinfection box valued 1,590 Baht for the first 800 customers when pay 3,000 Baht for reserving the vehicle and receive the vehicle within 31 October 2021 at participating Mazda showroom nationwide.
4Tyre prices includes labor cost for removing-inserting, wheel balancing, air valve and normal tyre inflation when purchase 4 tyres
5Please check type of products and participating credit cards at the service point every time before making transaction.
6Exclusively for customers who make an appointment in advance and have a service on Mon-Fri in a specific time period at participating Mazda service centers.
Source: Mazda Sales (Thailand)