Majority of APAC and Thai Retailers Targeting Expansion in 2022

Monday 15 November 2021 14:45
Retail leasing activity in Asia Pacific markets is expected to pick up next year amid solid expansion demand from retailers while there are positive movements from Thai retailers on store rollout and expansion strategies in 2022.

Jariya Thumtrongkitkul, Head of Retail, Advisory & Transaction Services, CBRE Thailand commented that "Many leading developers and brands in Thailand are now focusing on customer experience and interaction than before. Experiential retail plays significant part for both developers and occupiers when creating physical or hybrid projects. The future of mall and store formats will be changed to accommodate the change of consumer behaviour. CBRE has also witnessed positive movements from retailers in their expansion strategies in 2022. However, the expansion will still be based on cautious measures such as location, financial parameters and brand expansion strategies following the result of country' reopening policy in November. "

According to a CBRE survey of more than 150 retailers across industries in the region, a majority (65%) want to expand their physical store network, with demand most pronounced in China and India, where more than 90% are eyeing more stores.

Prime locations in city centre shopping malls and high streets will remain keenly sought-after, as retailers pursue a flight to quality against the backdrop of stabilising rents and scarcity of available space in these locations.

Retailers' expansion will also be largely domestic as new COVID-19 infection waves continue to constrain international business travel and the site inspections necessary for cross-border expansion. Restrictions to contain the infection waves have caused retailers to push back their expectations of a sales recovery by 6-12 more months. Currently, just 10% of CBRE's survey respondents report sales volumes back at pre-pandemic levels.

Nevertheless, retailers remain optimistic for a turnaround in 2022 as travel is expected to gradually resume. Nearly 75% of retailers surveyed expect sales performance to improve either moderately or significantly from 2021. In preparation for this next growth cycle, many retailers are taking the opportunity to secure favourable lease terms.

"The retail leasing market continues to favour tenants, retailers that act quickly can renegotiate and secure better locations or rental rates. At the same time, they can also incorporate more flexibility and protection into new leases," added Ms. Jariya.

Retailers are divided about the long-term prospects for the physical store, with-one- seeing decreased demand and the same percentage seeing continued demand. Brick-and-mortar establishments going forward will play a greater role in last-mile delivery networks in tandem with e-commerce adoption, with approximately 70% seeing click-and-collect service becoming a regular offering and more online orders fulfilled and delivered from physical stores.

Click the following link to download the report: Asia Pacific Retail Flash Survey 2021

Source: CBRE Thailand