A testament to the long-standing and trusted partnership built for well over a decade, Porsche and Sime Darby are connecting more Malaysian Porsche fans to their dream sports car, while at the same time empowering futures by unlocking the potential of the local community and workforce. The specific Cayenne models are destined for the local market only.
The local assembly facility underscores Porsche's commitment to Malaysia as well as the ASEAN region and demonstrates Sime Darby's dedication to expanding its high value assembly capabilities as a critical element for growth for its Motors' business.
Detlev von Platen, Member of the Executive Board responsible for Sales and Marketing at Porsche AG, said, "Today we have reached a new milestone, rolling out the first locally assembled Cayenne and fulfilling the sports car dream of even more Malaysian Porsche fans. Our growth strategy underlines the importance of Malaysia for Porsche as we look to expand our presence in the ASEAN region. And it demonstrates our confidence in Sime Darby as a strong partner on our side."
Sime Darby Berhad Group Chief Executive Officer Dato' Jeffri Salim Davidson said, "We are very honoured by Porsche's continued trust in Sime Darby, as we deliver a product consistent with Porsche's highest standards for quality, performance and driving experience. The facility, which is 100% staffed by highly skilled Malaysians, not only supports the growth of our businesses across the automotive value chain in Malaysia; but also creates a pipeline of jobs to empower the local community."
Local Assembly: Smart, Lean and Green
"The new assembly site in Malaysia meets specific market needs and operates alongside Porsche's established network of production sites in Europe. In particular it meets comprehensive quality standards set forth by Porsche when assembling Porsche sports cars," said Albrecht Reimold, Member of the Executive Board for Production and Logistics at Porsche. "Additionally, the facility was built alongside our production philosophy: smart, lean and green." Therefore, the new assembly facility is not only a benchmark in efficiency and quality, but also in sustainability.
With this in mind the Sime Darby facility is designed to meet high sustainability standards: on the roof, solar panels provide all the power needed for operation, and on the ground, rainwater harvesting technologies ensure water waste is kept to a minimum.
The Sime Darby local assembly facility is staffed by a team of highly skilled and 100% Malaysian talent, all of whom have received comprehensive training from Porsche technicians. The assembly is further supported by a network of local suppliers and contracted service providers in the area, empowering the future of the local community with job opportunities, upskilling prospects, and potential for further expansion.
From Unleashing Possibilities, to Connecting Dreams
The Porsche Cayenne has long been the symbol of Porsche's broadening horizons, appealing to new customer segments by combining an elegant interior and unparalleled comfort with robust dynamism and functional off-road abilities. Today, it becomes another symbol of Porsche's global expansion, as the first locally assembled Cayenne rolled off the assembly line of Sime Darby's facility for Porsche.
The locally assembled Cayenne comes with an elevated and enhanced standard equipment range specified exclusively for the Malaysian market, with a specially-curated Porsche Exclusive Manufaktur option package and an exclusive Porsche Design timepiece available for further personalisation. A wide range of lifestyle-oriented Tequipment accessories are available on request.
The inaugural launch of this new local assembly facility for Porsche forms the latest highlight amid numerous exciting developments in the country: Porsche Malaysia recently announced the first high performance enroute charging network in partnership with Shell which will be finalized in spring/summer this year; a new Porsche Centre in Johor Bahru, complementing the existing facilities in Kuala Lumpur and Penang, is also scheduled to open later this year.
The locally assembled Cayenne is available for order now, with prices starting from RM550,000. Find out more about the Cayenne at your nearest Porsche Centre, at mycayenne.online or visit www.porsche.com.my for more information.
About Porsche Asia Pacific Pte Ltd
Porsche Asia Pacific Pte Ltd is a subsidiary of Dr. Ing. h.c. F. Porsche AG, the leading sports car manufacturer based in Stuttgart, Germany, with a vision to be the most successful brand for exclusive and sporty mobility. Best known for the 911 model line, Porsche also produces the Cayenne, Macan, Panamera, 718 Boxster and 718 Cayman models. In 2019, it introduced the Taycan, the first fully-electric sports car.
Porsche Asia Pacific commenced operations on 1 October 2001 and currently oversees 13 countries from its headquarters in Singapore: Brunei, Cambodia, French Polynesia, Indonesia, Malaysia, Mongolia, New Caledonia, New Zealand, the Philippines, Singapore, Sri Lanka, Thailand and Vietnam. As a market incubator, it offers support to its importers and dealers in After Sales, Business Development, Marketing, New Business Fields, Public Relations and Sales, helping them to further professionalise operations and cater to customer needs to ultimately grow their business.
Source: AAS Auto Service