Paint the town purple with #SpotifyPurpleU

Monday 06 June 2022 11:28
Get ready to celebrate BTS' upcoming album with #SpotifyPurpleU campaign
Paint the town purple with #SpotifyPurpleU
  • Together with BTS, Spotify has launched global campaign '#SpotifyPurpleU' to celebrate their soon-to-release album 'Proof'
  • Fans will get to celebrate BTS's upcoming album release with the #SpotifyPurpleU microsite as an exclusive countdown destination, alongside BTS content on Spotify, and see #SpotifyPurpleU take over billboards all over the world

Spotify, the world's most popular audio streaming subscription service, dropped #SpotifyPurpleU - a global campaign to celebrate the upcoming release of BTS's new anthology album 'Proof' with ARMY and fans all over the world. With a series of exclusive content dedicated for BTS and fans who have long been awaiting BTS' comeback, the #SpotifyPurpleU campaign brings much excitement and anticipation for the upcoming album arriving on June 10.

First, as part of the global campaign, Spotify opens an exclusive #SpotifyPurpleU microsite. Available in eight languages including English, Thai, Korean, Japanese and more, the microsite enables fans to create their personal #MyBTSProof sharecards based on their selected BTS tracks. Fans can also share their personalized content on social media to manifest their proof of love for BTS, and celebrate together with fans worldwide. The microsite is also packed with messages from BTS and countdown to their comeback.

In addition to the microsite, listeners can find exclusive short video clips of BTS on Spotify's 'This Is BTS' playlist as well as a film featuring BTS looking back on their previous eras across Spotify's official social channels. The social channels will also feature video clips featuring BTS looking back on their previous times, era by era. Furthermore, massive #SpotifyPurpleU billboards will be up on a global scale, including in countries such as South Korea, the United States, Brazil, Mexico, India, Japan, Philippines, Indonesia, Thailand, and Vietnam.

Meanwhile, as part of the #SpotifyPurpleU celebration, Spotify also announced notable BTS moments on the platform. With over 35 million monthly listeners and 50 million followers worldwide, BTS broke a series of records on Spotify. For instance, BTS is the first artist from Asia and the first K-Pop artist to join the Spotify Billions Club, with its track 'Dynamite' which surpassed 1 billion streams on Spotify in July 2021. 'This Is BTS' playlist has reached more than 6.5 million followers, which is the world's largest followers for an artist's 'This Is' playlist on the platform. Finally, according to Spotify Wrapped 2021, BTS was the third most-streamed artist of the year - with 4 of the 5 top K-Pop songs globally in 2021.

Furthermore, since on Spotify, BTS racked up over 25.8 billion streams with more than 78 million listener-generated playlist containing at least one BTS track on Spotify[1]. With a 184% average year-on-year increase[2] of total streams worldwide, their streams increased by approximately 185 times when comparing the total streams of 2015 to that of 2021. Dynamite, Butter, Boy With Luv (feat. Halsey), My Universe with Coldplay, FAKE LOVE were the most streamed tracks on the platform, with the US, the Philippines, Japan, Indonesia, Mexico, Brazil, India, UK, Canada and Germany as the most streaming countries.

"With this campaign, we hope that listeners around the world get to feel the excitement for the upcoming album," said a BIGHIT MUSIC spokesperson.

"As one of the most globally beloved artists, BTS has touched the hearts of many people, transcending regional boundaries, languages, and cultures," said a Spotify spokesperson. "We are thrilled to support their comeback through our campaign and celebrate a meaningful album looking back on the group's history together with BTS and their fans worldwide."

For more updates on BTS and the #SpotifyPurpleU campaign, follow Spotify Thailand's Instagram and Twitter.

About Spotify 

Spotify transformed music listening forever when we launched in 2008. Our mission is to unlock the potential of human creativity by giving a million creative artists the opportunity to live off their art and billions of fans the opportunity to enjoy and be inspired by these creators. Everything we do is driven by our love for music.?

Discover, manage, and share over 82 million tracks, including more than 3.6 million podcast titles, for free, or upgrade to Spotify Premium to access exclusive features including improved sound quality and an on-demand, offline, and ad-free listening experience.?

Today, we are the world's most popular audio streaming subscription service with a community of more than 406 million users, including 180 million Spotify Premium subscribers, across 184 markets. We are also the largest driver of revenue to the music business today.?

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[1] As of May 25, 2022

[2] From 2015 to 2021

Source: Hill & Knowlton

Paint the town purple with #SpotifyPurpleU