At the forum, iClick revealed insights from the Chinese Travel Shoppers 2022 Report released in April, allowing marketers to delve into the behaviour of Chinese shoppers and consumers. The event also brought together experts from the digital, advertising and tourism industries - namely, Tencent Cloud, VGI, iClick, V-Click, Moodie Davitt Report, Trip.com Group, Tongcheng Travel, Mafengwo and Meituan & Dianping - to share in-depth analysis and forecast of the future trajectory of the tourism industry in China before and after COVID-19, along with tips on marketing solutions post the pandemic for brands and marketers in Thailand to grasp the opportunities in the recovery period and prepare for the return of Chinese tourists.
Ms. Oranuch Rujirawan, Chief Sales Officer at VGI PLC, said, "In 2021, the retail market in China grew by 66.8% compared to the year before. Moreover, China was the only country in the world that saw its market turn a profit, while other countries suffered losses from the impact of the pandemic. This was a result of the country's efforts to boost its domestic tourism, including through introducing duty-free policy in Hainan province, which was well-received by domestic travellers; in turn, generating tremendous growth. This also presents a great opportunity for Thai businesses to gear up for the return of Chinese tourists to our country, a constant favourite destination of Chinese holidaymakers. With the in-depth insights shared in this event, we believe, marketers and brands will be able to better understand Chinese consumers and carve out the best marketing solutions to suit their brands."
Eric Cheng, Vice President of APAC & EMEA, iClick Interactive, added, "We are excited and delighted to be a part of this event as well as to collaborate with EY to release the Chinese Travel Shoppers 2022 Report to offer insights into the Chinese tourism market. We are certain that this report will allow advertisers and brands to leverage the information to create campaigns that are spot on and highly effective for their Chinese targets."
"In addition to the positive growth potential of the retail market in China, Thailand also has the highest growth potential in Southeast Asia," said Krittin Kulsri, Senior Business Development Manager at VGI PLC, citing the report of Statisca, which revealed that Thailand saw its retail sales grew by 7.5% in February 2022. "Given the positive market outlook, as the leader in O2O Solutions, VGI saw an opportunity to co-organize this event to bright together global experts to share and exchange insightful knowledge and information that should prove useful for retailers and advertisers in preparing their strategies to respond to the return of travellers with high spending power as the Chinese tourists," Mr. Kulsri added.
Interested brands and marketers can download the Chinese Travel Shoppers 2022 Report at: https://iclk.co/9WYYbZ
Source: Master Ad