B.I, ITZY, and SEVENTEEN headline Spotify's K-Pop ON! campaign

Monday 29 August 2022 11:04
From hero films that bring stans into magical K-Pop dreamlands, to exclusive behind-the-scenes content, artist interviews, and more - Spotify's latest global campaign celebrates the genre that has taken the world by storm.
B.I, ITZY, and SEVENTEEN headline Spotify's K-Pop ON! campaign

Today, Spotify launched its newest global campaign with a series of dynamic films headlined by superstars B.I, ITZY and SEVENTEEN. The campaign puts the spotlight on Spotify's flagship K-Pop ON! (?) playlist, a range of top K-Pop artists, and its vision to be the ultimate destination for artists and fans to embrace all that K-Pop has to offer.

Inspired by the endless possibilities in the vast and varied world of K-Pop, the campaign films transport viewers to magical dreamlands where music and culture collide to transform the world around us. Fans can expect to join rapper B.I as he cruises through a futuristic digital metropolis, catch the girls of ITZY as they set up for an electrifying Neon Carnival, and escape with the boys of SEVENTEEN to a mysterious wonderland hidden in lush mountains.

Released today, stans may head to Spotify's K-Pop ON! Track HERE to watch the films and access bonus content. Learn about what K-Pop means to ITZY, discover who's on SEVENTEEN's collab wishlist, and get inspired as B.I shares more of his ritual when he's in the mood for some music - K-Pop ON! Track is set to be your hub for exclusive content to get up close and personal with the campaign's star-studded cast. Behind-the-scenes footage is now also available on the platform, and fans can also look out for artist interviews over the course of the campaign.

A catalyst for emerging and established artists to reach fans with their music and a platform for K-Pop stans and casual fans to discover the best in K-Pop, Spotify's K-Pop ON! (?) playlist has scaled the genre beyond regional boundaries, languages, and cultures. Since its launch in 2014, the playlist has accumulated over 4 million followers worldwide, and over 2 billion streams, establishing itself as a global hub for the genre that continues to touch lives, spread positivity, and unite listeners through a shared passion for the music. 

Following the release of the films, Spotify will continue to engage and inspire fans to turn on the K-Pop movement with a pipeline of exclusive artist content. Uncover your idols' favourite tracks on @SpotifyKpop, and tune into K-Pop ON! (?) to engage with a series of exclusive reels featuring some of the biggest K-Pop artists. 

Stay tuned to new and noteworthy music with K-Pop ON! (?) HERE. With more than 4 million followers today, fans aren't just plugging into a playlist when they tune into K-Pop ON! (?) - they are turning on the movement in music, culture, and community.

About Spotify?? 

Spotify transformed music listening forever when we launched in 2008. Our mission is to unlock the potential of human creativity by giving a million creative artists the opportunity to live off their art and billions of fans the opportunity to enjoy and be inspired by these creators. Everything we do is driven by our love for music.???

Discover, manage, and share over 82 million tracks, including more than 3.6 million podcast titles, for free, or upgrade to Spotify Premium to access exclusive features including improved sound quality and an on-demand, offline, and ad-free listening experience.???

Today, we are the world's most popular audio streaming subscription service with a community of more than 406 million users, including 180 million Spotify Premium subscribers, across 184 markets. We are also the largest driver of revenue to the music business today.???

Source: Hill+Knowlton Strategies

B.I, ITZY, and SEVENTEEN headline Spotify's K-Pop ON! campaign