The change of tagline is a response to the strong recovery of tourism in the Southeast Asia region in 2022, with Traveloka's own data revealing that by the end of the third quarter of 2022, there has been more than a five times increase in travel bookings for international destinations, and more than 30 percent uplift in bookings for domestic destinations. Overall flight bookings jumped four-fold, when compared to the year before.
In the first ten months of 2022, Thailand is showing an acceleration for recovery, recording more than 7 million international tourists and is expected to reach 10 million international tourist by the end of 2022. Domestic tourism in Thailand shares similar positive recovery as the domestic tourism has surpassed 200 million trips, which is higher than the expected target 160 millions trip. Similarly, internal Traveloka data also show the same positive signals of recovery in the domestic tourism where it reached to 84% of the pre-pandemic level as of the end of Q3 2022. While for international tourism, as countries re-opened their borders and triggered international travelers, we are seeing an increase by seven-fold in outbound traveling as of the end of October compared to the beginning of 2022.
According to Traveloka's consumer trend, the top domestic destinations are Bangkok, Pathum Thani, Chon Buri, Phuket, Chiang Mai. While the top 5 outbound destinations are Singapore, South Korea, Vietnam, Cambodia and Malaysia. Traveloka also revealed consumers' behavior for year-end travel, which includes Staycation, Wellcation and Group & Family Traveling.
Traveloka sees this trend as an opportunity to refresh its focus to cater more travel preferences, believing that every individual is uniquely different and has their own needs and wants. Diverse backgrounds in culture and way of life, influence everyone's decision in choosing what can fulfill these desires. Indisputably, consumers want to feel understood and validated about their aspirations.
"The needs of travelers have changed, and we are seeing a big trend whereby travelers want to personalize their experiences more than ever before. We want them to feel that by choosing Traveloka, they will be able to fulfill their travel aspirations in a more convenient, efficient, secure, and whichever way they want. Most travelers, especially millennials and Generation Z, are passionate and aspiring people, their intuitive and creative sides will always strive to explore, and occasionally take a break to celebrate life. Traveloka understands these needs and therefore presents itself as an enhancer that supports life, your way," said Shirley Lesmana, Chief Marketing Officer Traveloka.
As a technology company, Traveloka consistently delivers various products and services designed to help consumers meet their travel needs. Whether they are looking for a glamping experience or staycation in a five-star resort, a relaxing spa day or a thrilling holiday adventure, a convenient first-class or exciting road trip, a well-planned itinerary or a spontaneous last-minute book, Traveloka gets them covered.
Having a strong foothold in Indonesia, Malaysia, Singapore, Thailand, Vietnam, and the Philippines, Traveloka's platform consists of an exceptional range of products and services. Consumers can choose from over 1.8 million accommodations around the world, 110,000 experiences in more than 60 countries, over 200 airlines, and 30+ payment method options to suit their own preferences. In Thailand, as of Q3 2022, Traveloka's app has been downloaded by 8.5 million people, with 5.6 million monthly active users.
Ms. Panicha Thananaken, Country Manager of Traveloka Thailand, stated, "Traveloka continues to cement its leadership in the travel platform landscape by hyper-focusing on fulfilling cross-generation consumers aspirations. In addition, there are three fundamental pillars to support Traveloka, (1) comprehensive product and service solutions; (2) guaranteed quality services and best features to increase consumers' convenience; and (3) best value deals or the availability of prices beneficial for consumers. These formulas make Traveloka continue to be a strong leader in the online travel industry in Southeast Asia in providing quality for end-to-end travel needs."
"With more than a decade of experience, we have emerged as the most reliable travel platform in the region. We understand that happiness may come in different forms for different people and on different occasions. Our new tagline, 'Life, Your Way' reinforces our commitment as a company that is present to ignite happiness in everyone," Shirley concluded.
Source: ABM Connect