Mrs.Vannee Leelavechbutr, Founder and Chief Executive Officer of Neo Target Co., Ltd., stated that this year's award selection process involved Neo Target and Influential Brands conducting a survey of Gen Y consumers in Thailand. This market research aimed to gather consumers' opinions and preferences on brands across Asia, including Singapore, Thailand, Malaysia, Indonesia, Vietnam, and China. The survey covered a wide range of businesses, including over 92 FMCG categories such as department stores, wholesale, retail, supermarkets, hypermarkets, banks, telephone network operators, real estate/property developers, life and casualty insurance, delivery service providers, bakery chains, coffee businesses, and film businesses. The top-of-mind and most influential brands among consumers were promptly identified based on survey results.
According to Mr.Jorge Rodriguez, Managing Director of Influential Brands, Singapore, a survey was conducted to determine the brands that Gen Y consumers in Thailand prefer, and these brands were selected to receive the Influential Brands Award 2022. The survey included many brands such as AIS, Auntie Anne's, Cafe Amazon, CP-Meiji, Kratingdaeng, Lotus's, Major Cineplex, Makro, The Mall, Mister Donut, Muang Thai Life Assurance, Playmore, PTT Station, SCB, Thai Life Insurance, Top Supermarket, and Grab Delivery. The event also awards top leaders, including the CEO of the Year (Top CEO), Outstanding Leaders, and Outstanding Brands of the Year. This year's selected brands for these awards include Frasers Property, FWD Insurance, Government Housing Bank, Southeast Life Insurance, S&P, and Techno-Sell (Frey).
The "2022 Asia CEO Summit & Award Ceremony" will be held exclusively in Thailand in March 2023, at at the Chatrium Grand Hotel Bangkok.
About Neo Target Company Limited
Neo Target Company Limited is a leading reputation & branding communication consultancy. With nearly two decades of experience, our team of seasoned consultants possesses a wealth of knowledge and understanding of communications, marketing, and stakeholder behavior, along with established relationships with various media outlets. This allows us to develop a wide range of strategies and plans to enhance our clients' reputations, helping them to stand out and gain public trust. Moreover, our reputation assessment tool, the Reputation Model, and our affiliation with the Mileage Communication Group, which has 16 branches across 10 countries in Asia, enable us to offer global solutions. Additionally, we are proud members of both the MTI Network and the Public Relations Global Network (PRGN), which comprise a worldwide network of public relations consulting firms.
About Influential Brands
Influential Brands is a market research agency that aids businesses in developing their brand awareness and achieving the "Champion of Excellence" status on platforms that indicate engagement. Through collaborations with diverse organizations, we take pride in helping them establish a successful brand that generates value and is recognized for their significance and excellence. Our ultimate goal is to contribute to the accumulation of knowledge and best practices for companies, enabling them to create high-quality, valuable, meaningful, and influential brands in their respective industries that uphold high living standards for people both now and in the future. Currently, Influential Brands(R) brings together global and regional brands from over 15 countries worldwide.
Website: www.influentialbrands.com Facebook: Influential Brands
Source: Neo Target