Jaturaporn Thanapornsungsuth, Vice President of Marketing, (Thailand & Indochina), Suntory Beverage & Food (Thailand) Co., Ltd. stated, "Building brand recognition through its presenters is one of the main factors the company places great emphasis on in order to reinforce its leadership in the market for fruit concentrated shot. Yaya has a lively, bright, and genuine personality. She also takes care of herself regularly, which allows us to see Yaya's natural beauty, brightness, and vitality whether she is on or off screen. This look is matched to the image of our product, BRAND'S Fruit Essence, which is a health supplement. As a result, we chose to make Yaya Urasaya, Thailand's top actress, our new brand presenter for BRAND'S Fruit Essence to increase awareness and inspire Thais to take better care of their health. We anticipate that Yaya will engage in a variety of brand-related activities throughout the 2023 campaign, allowing us to connect with health enthusiasts."
In the first half of this year, BRAND'S Fruit Essence launched the campaign, "Challenge to try 6-day", emphasizing the creditability and nutrients of BRAND'S Fruit Essence where 'Yaya Urasaya' challenged everyone to try BRAND'S Berry Plus, which extracts a variety of berries that contain High Vitamin A contributes to the maintenance of normal vision, and BRAND'S Prune Plus, a high-quality prune extract containing 10,000 mg of high dietary fiber that contributes to an increase in fecal bulk and stimulates the bowel movement.
Enjoy the delicious taste whilst providing yourself with health and well-being. BRAND'S Berry Plus and BRAND'S Prune Plus are available now in single 42 ml bottles, packs of 3, packs of 12 and packs of 15. Available for purchase at all convenience stores, supermarket stores, hypermarket stores, and online.
Source: Public Hit