"The growth of RADAR is a testament to a global appetite for local music. From soloists to groups, T-Pop to Hip-Hop, each of these artists across genres have displayed such talent; where they have seen new fans beyond the Thailand! This is just the beginning, and we're so excited to introduce all of them to a broader fan base through RADAR Thailand 2023," said Kossy Ng, Head of Music, Spotify Asia.
Following the announcement, rising T-Pop artist, TIGGER said, "I'm incredibly thankful to Spotify to be chosen to stand alongside with a roster of many talented artists. It's incredible to have Spotify's global platform support me and connect me with new listeners from around the world."
Spotify driving discovery of emerging Thai artists and local genres
With an almost 90% increase in listenership of RADAR Thailand artists in the past year, Spotify continues to support the discovery of home-grown talent. "We're absolutely thrilled to be selected as part of Spotify's RADAR program. This is an amazing opportunity for us to make an impact on the music industry and expand our fan base to an international level." expressed T-Pop girl group, PiXXiE.
To empower artists at every stage of their careers, Spotify provides tools such as Spotify for Artists, where creators gain insight into their own music and fan base. Popular Indie group, Reinizra said, "We find great joy in using Spotify to connect with our fans at a deeper level, not just to showcase our own music, but also share playlists that highlight our personalities.
Borderless access for Thai artists
The 153% growth of RADAR Thailand over the past year is a testament to the global appetite for local music. From leveraging Spotify's year-long playlisting, to spotlighting them in prominent locations like Parc Paragon and New York City's Time Square billboard, Spotify builds on the huge potential of Thai artists, just waiting to be discovered by a borderless audience.
Two of last year's breakout RADAR artists, HYBS and Jeff Satur, experienced remarkable doubling their growth in their monthly listenership, featuring on regional playlist covers such as .ORG and Pop Rising, and expanding their reach beyond Thailand into Indonesia, Philippines, Taiwan, and more.
Commenting on his success, HYBS said, "Last year has been a remarkable journey for all of us. We never thought a one-year-old duo would have this kind of opportunity to reach new heights in our career. We continue to be amazed by the support and love we receive from our global listeners."
"The support of a global platform like Spotify means we will be able to further showcase our music to people around the world." adds Reinizra
Available both on Free and Premium, get to know these emerging Thai artists through RADAR Thailand. From fresh like "R U OK?" by TIGGER to powerful ballads like Reinizra's "ฉันสัญญาจะไม่ร้องไห้ (ดวงดาวที่โหดร้าย)", RADAR Thailand is this year's mixtape on repeat!
Source: Hill & Knowlton