Shangri-La today launched its new "Find Your Shangri-La" global campaign, created to help guests find their personal moments of joy at the luxury hotel chain renowned for its delivery of Asian hospitality.
The initial part of the campaign is centred around a whimsical brand film that celebrates Shangri-La's commitment to providing guests with unforgettable experiences, showcased through unexpected moments of personalised and authentic service. "At Shangri-La, we understand that each guest has a unique version of what it means to "Find Your Shangri-La", says Shangri-La Chairman Hui Kuok. "We have a rich legacy of more than 50 years in delighting customers and wanted to take this opportunity to highlight something that has always been part of us — bringing joyful moments to the people we host.
"The new brand film captures the unique way in which we delight our guests with special moments and treats through our warm, authentic hospitality. We are excited to debut our campaign with this film, alongside an array of immersive experiences that elevate our brand experience."
The film was developed in partnership with GRAMMY(R) award-winning director Dave Meyers. To illustrate how guests can find their own Shangri-La, he brought to life fanciful characters that represent different guest personas and chronicled how they found their happiness in various Shangri-La properties, showcasing the delightful, personalised hospitality experiences offered at each hotel.
"Shangri-La is more than a physical place", said Meyers. "It is a state of mind - a magical world that you can get lost in. Making this film has been a wonderful and inspiring experience for me to explore what 'Shangri-La' means to modern travellers".
"Find Your Shangri-La" themed experiences at 13 hotels globally
For guests with epicurean tastes, Shangri-La has curated exclusive "Find Your Shangri-La" menus, inspired by Chinese and regional Asian cuisines and interpreted through the hotels' local culinary cultures. While each menu is unique to the hotel, all menus celebrate unexpected flavours and presentations that offer diners the chance to experience a moment of joy. The menus will be available from today until 13 August 2023.
Shangri-La has also created a collection of imaginative mocktails inspired by the "Find Your Shangri-La" campaign theme. Available from today through 31 December 2023, the three #FindYourShangriLa include the Daydreamer, Taste of Eden, and the Sky is the Limit. Guests can enjoy while being serenaded by the brand film's theme song, "Over the Rainbow". Members of Shangri-La Circle, the brand's contemporary travel and lifestyle platform, can also enjoy a complimentary #FindYourShangriLa on Members' Day, on the sixth of each month.
The "Find your Shangri-La" menus and special drinks are available at selected Shangri-La hotels in France, China, Thailand, the Philippines, the United Kingdom and Singapore.
Discover Shangri-La Bangkok's 'Whimsical' Culinary and Beverage Delights
As part of the brand's "Find Your Shangri-La" campaign, Shangri-La Bangkok offers a delightful limited-time set menu at the Shang Palace created by Executive Chinese Chef, Tan Kwang Aik. This whimsical take on classic Cantonese dishes takes diners on a culinary adventure as they encounter a wide range of flavours: salty, sweet, sour, and umami while relishing the splendid textures of each dish. As a special treat, the chefs will showcase their talented skills at tableside to show-off their extraordinary cooking techniques.
The Whimsical Set Menu at the Shang Palace includes the Magic Octopus - an aromatic braised octopus spiced peanut crumble and charred Jalapeno peppers, Scallops and Caviar, Sichuan Braised Wagyu Short Rib, and Koi bird's nest soya milk pudding. Available at THB 4,288++ per set.
Adding to this imaginative fare at Shang Palace, a specially crafted 'Daydreamer' will be available at the Lobby Lounge. The special drink is a mix of London dry gin, Maraschino, fresh lime juice, and butterfly pea flower for a tasty and bright purple-blue hue. The Daydreamer is one's perfect companion while spending a relaxing day looking out at the colourful riverside scene. Available at THB 480++ per serving.
In the months ahead, Shangri-La looks forward to offering more memorable experiences and heartfelt hospitality. These are expected to delight leisure, family and business travellers alike. Stay tuned for updates!
- Find your Shangri-La brand film and campaign visuals
Supplementary information about the brand film
The locations -
Handpicked locations to celebrate the roots and development of Shangri-La -
The film sparks the audience's imagination and transports them on a journey to discover their own Shangri-La. The film was shot at some of Shangri-La's spectacular and iconic properties around the world, including Shangri-La Hotel, Paris; China World Hotel, Beijing; Shangri-La Hotel, Singapore, and Shangri-La Al Husn Resort & Spa, Muscat.
The characters that represent different guest personas
The Peony's Shangri-La -
The film invites the audience to follow the journey of the protagonist, a beautiful peony flower, seeking their own personal paradise. Symbolising Shangri-La's Asian roots, the peony is guided by a bellhop through the properties, where it glimpses four fantasy characters representing the brand's core offerings: culinary excellence (hummingbird), special occasions (wedding dress), wellness (penguins), and family (toy train).
The Hummingbird's Shangri-La —
The hummingbird flits around, spoilt for choice with all the beautiful flowers he's being offered. This delicate bird represents the multitude of decadent gastronomic experiences that Shangri-La's talented and dedicated chefs craft at our hotels across the world. It also captures how Shangri-La's culinary offerings exemplify the brand's approach to heartfelt Asian hospitality and cater to the tastes of each individual guest.
The Penguins' Shangri-La -
The penguins enjoying a dip in the icy pool represent each guest's unique and personal vision of wellness. Shangri-La understands that wellness is the pursuit of holistic health and wellbeing defined by individual choices and lifestyles. Shangri-La prides itself on creating peaceful sanctuaries where guests can unwind and enter a tranquil state of mind.
The Train's Shangri-La -
The train represents the curiosity and forward motion of a child who is excited to explore this environment. And in this scene, the train is going towards its own adventure in a wonderful play space. Shangri-La took inspiration from buds by Shangri-La, an immersive curated play space located in Shangri-La Singapore, when creating this playground. Shangri-La is a joyful place for all families because everyone is treated as if they were part of the Shangri-La family. This is a family where everyone looks out for each other. Where the doors are welcoming to children and adults alike.
The Wedding Dress' Shangri-La -
Weddings are a special occasion for the bride and groom, and their loved ones, for many reasons. Shangri-La's wizards of magical weddings are always ready to infuse that special touch into this age-old ritual so that besotted lovers can find their romantic Shangri-La - realising their perfect, spellbinding dress and the dreamy location. Complete with meticulous details crafted by hand, the beautiful wedding gown is a unique designer piece loaned by acclaimed Chinese couturier, Guo Pei.
List of Shangri-La hotels offering the "Find Your Shangri-La" themed menu and whimsical
- Island Shangri-La, Hong Kong
- Shangri-La Chengdu
- Jing An Shangri-La, Shanghai
- China World Hotel, Beijing
- Futian Shangri-La, Shenzhen
- Shangri-La Qiantan, Shanghai
- Shangri-La Sanya
- Shangri-La Shougang Park, Beijing
- Shangri-La Singapore
- Shangri-La Bangkok
- Shangri-La Mactan, Cebu
- Shangri-La The Shard, London
- Shangri-La Paris
Shangri-La, an iconic flagship brand of the Shangri-La Group, puts heartfelt service at the core of its distinctive Asian hospitality experience. Through imaginative and nature-inspired design, delightful culinary and cultural experiences, and its authentic and thoughtful service, the brand enables guests to realise their own moments of Shangri-La.
Today, the brand experience is brought to life in over 90 deluxe hotels and resorts at destinations around the world, including Australia, Canada, Mainland China, Hong Kong SAR and Taiwan, Fiji, France, India, Indonesia, Japan, Malaysia, Mauritius, Mongolia, Myanmar, Philippines, Saudi Arabia, Singapore, Sri Lanka, Sultanate of Oman, Thailand, Turkey, the United Arab Emirates, and the United Kingdom.
About Shangri-La Circle
Built on the idea that life is meant to be fun, limitless, and full of possibilities, Shangri-La Circle is a contemporary Asian travel lifestyle platform offering members a world of enhanced benefits at every point of their journey at over 100 Shangri-La, Kerry, JEN by Shangri-La, and Traders properties worldwide, along with the Group's portfolio of restaurants, wellness facilities, and family experiences. Details of these benefits can be found here.
To enroll as a member and stay up to date with the latest Shangri-La Circle announcements and offers, visit www.shangri-la.com/shangrilacircle and connect with us on Instagram, Facebook, Weibo, and WeChat, or download the Shangri-La mobile app.
About Dave Meyers:
Having directed hundreds of music videos and commercials over the past 20 years, Dave Meyers has firmly established himself as one of the industry's most prolific and sought-after talents. Inspired by a chance meeting with director Gus Van Sant, Dave set his sights on directing music videos for the music industry's best and brightest, from Missy Elliott to Kendrick Lamar, from Janet Jackson to Ariana Grande. His work has brought on a slew of nominations and many awards, including two Grammys for Best Music Video and four MTV awards for Video of the Year.
About Guo Pei
Award-winning designer Guo Pei is a driving force in Chinese fashion and in taking Chinese haute couture to the world. Renowned for her palace embroidery that blends traditional couturier techniques with contemporary design and avant-garde silhouettes, she founded Rose Studio, China's first couture house, in May 1997. Over a distinguished career of nearly 40 years, she has become the first and only Chinese Guest Member of the Federation de la Haute Couture et de la Mode and has collaborated with top museums around the world, including New York's Metropolitan Museum of Art, Paris' Musee des Arts Decoratifs, and London's Victoria & Albert Museum.
Source: Shangri-La Bangkok