Shopee, the leading e-commerce platform in Southeast Asia and Taiwan, reveals insights from a study on consumer and seller sentiments on online shopping safety to help more users shop with a peace of mind. As shoppers gear up for the year-end mega shopping season, Shopee's survey aims to understand and uncover safety concerns that users are facing, and to share initiatives that promote a secure
e-commerce environment.
Key findings from the Shopee survey include:
- Thai e-commerce users recognize the importance of staying safe when shopping online
- 88% of shoppers consider themselves knowledgeable when it comes to online shopping scams.
- Apart from product quality and authenticity, sellers believe that payment security is one of the most important factors for their customers when it comes to online shopping.
- E-commerce users are looking towards online safety features on e-commerce platforms to shop with a peace of mind.
- Features like product reviews and ratings, seller verification, and money-back guarantees are providing users with a greater peace of mind when shopping online.
- Similarly, store verification, encouraging buyer reviews and ratings, and advertising are the top 3 features that sellers prioritize when setting up their online business.
- Most e-commerce users are staying update on online safety information through social media platforms
- 83% of shoppers receive online safety information and scam-related updates via social media platforms
- Additionally, sellers also turn to direct announcements from e-commerce platforms as a trusted source
In order to create a safe e-commerce environment and promote safe online shopping habits, Shopee has launched several initiatives this year to help all users buy and sell with a peace of mind.
- Shop Safe With Shopee - This July, Shopee launched 'Shop Safe With Shopee' - a new consumer protection initiative with the aim of delivering a safe online shopping experience. The educational microsite helps users learn about safe online shopping features on the platform such as Shopee Guarantee, finding genuine and quality products with Shopee Mall, and understanding Shopee's fast and convenient refund and return services
- To learn more about how you can Shop Safe with Shopee, visit the website: https://shopee.co.th/m/shop-safe-with-shopee
- 'Shopee Cyber Crime Alert' Campaign - In collaboration with the Royal Thai Police, Shopee launched a new campaign to raise awareness of online scams, highlighting steps that users can take to stay safe when shopping online. At the same time, Shopee consistently empowers brands and sellers to attain sustainable business expansion. This commitment is exemplified through the recent partnership between Shopee University and The Stock Exchange of Thailand (SET), culminating in the introduction of the "Smart E-commerce Entrepreneur'' financial microlearning series to enhance the financial acumen of online sellers, fostering an environment conducive to nurturing and invigorating Shopee's partners within the realm of the digital economy.
Suchaya Paleewong, Senior Marketing Manager at Shopee Thailand said "As e-commerce continues to be part of Thai consumers' everyday lives, Shopee remains committed to ensuring that users are able to buy and sell online seamlessly in a safe and secure environment. Through the survey, we are humbled to see that users have placed their faith in Shopee as the top online shopping platform in terms of safety, and we will continue to deliver safety features that allow them to shop during their favorite year-end campaigns with a greater peace of mind, starting with our 9.9 Super Shopping Day campaign. We look forward to continue delivering the best online shopping experience that users will enjoy."
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Source: Shopee (Thailand)