Ms. Chayathip Phanmanee, Managing Director, Ayudhya Capital Auto Lease PCL., mentioned about the motorcycle finance marketing strategy that, "Today, consumers not only want products and services that fit their needs but also seek a good brand experience in every dimension. As a motorcycle finance leader, Krungsri Motorcycle has set a strategy to go above and beyond to satisfy our customers in every segment while exchanging values to support long-term business partnerships. We have done lifestyle events and sports marketing to reach a wider group of automobile users and motorsport fans in the country. This customer-centric strategy has increased brand awareness, built brand recognition, and driven a network of more than 2,000 motorcycle and big bike business partners nationwide enabling them to offer products and services that meet the needs and win consumers' hearts."
In 2023, Krungsri Auto has collaborated with partnering manufacturers and dealers to organize more than 10 lifestyle events to reach two-wheeled vehicle users in various segments including The Scooter Fest - a music, art, and lifestyle festival where classic scooter enthusiasts from all local regions gathered and Asia Harley Days 2023 - Asia's major event organized for the Harley Davidson big bike community that loves travel and music and attended by more than 2,500 international participants. For sports marketing, Krungsri Auto was the first automotive finance service provider to engage with the motorsport industry by announcing a collaboration with Thai Honda Company Limited to support motorsport racings in Thailand and Thai athletes to win in world-class championships such as Honda Racing Thailand and OR Thailand Grand Prix 2023. Krungsri Auto was the sole sponsor as the automotive finance service provider to have its logo appearing on Honda Racing Thailand's motorcycles, race suits, and uniforms throughout 2023 championships which helped build brand recognition and awareness among customers, two-wheeled vehicle users, and motorsport fanbase both domestically and internationally. These championships spanned across 207 countries reaching more than 800 million audiences.
"From our achievement of lifestyle events and sports marketing that brought forth newness and satisfaction for customers and two-wheeled vehicle users including Thai motorsport fans in the past year, Krungsri Motorcycle is ready to continue providing the best experiences. In 2024, we will take part in our partners' innovative events by drawing on our customers' needs in every segment and applying insights to improve our motorcycle finance products and services and capture the hearts of two-wheeled vehicle users. This strategy aligns with our sustainable business operations and our mission to create a better everyday life for automobile users," Ms. Chayathip concluded.
Source: FleishmanHillard Thailand
