"To help us meet our future global energy needs in a more resource-efficient way, we at Bosch are rethinking energy use and focusing on a two-pronged approach: electrification and hydrogen. For a low-emissions future, we are optimizing the use of traditional energy sources by driving forward electrification in mobility, commercial buildings, and homes. And we are tapping into new, sustainable energy sources - with hydrogen playing a central role," said Tanja Rueckert, member of the board of management of Robert Bosch GmbH, at CES 2024 in Las Vegas.
More efficient electrification thanks to innovative Bosch technologies
Electrification is already well advanced, particularly in the mobility sector. Bosch is a leading supplier along the entire electromobility value chain - from chips,
e-axles, and electric motors to battery technology, charging stations, and numerous services. One innovation the company is presenting at CES has been named a CES(R) 2024 Innovation Award honoree by the Consumer Technology Association (CTA): automated valet charging. In a parking garage equipped with an automated valet parking system (automated valet parking), electric cars featuring this new technology can drive themselves to an available parking space furnished with a charging spot. At the touch of a button on a smartphone, a robot charges the battery without any further human intervention. Once charging is complete, the vehicle maneuvers driverlessly to another parking space, leaving the spot free for the next car. "The unique combination of automated valet charging and automated valet parking makes Bosch a pioneer on the market," Rueckert said, adding: "Every step toward greater convenience in electromobility increases not only its attractiveness but also its acceptance."
Various new features in Bosch home appliances such as ovens, dryers, and washing machines are also playing their part in this transition. For some time now, it has been common for users to set the start time for their appliance using a timer function. Bosch is now going one step further and equipping its latest generation of dishwashers with its "MySchedule" function for the first time. This can automatically schedule the start of the wash cycle to coincide with the periods when either the electricity price is lowest or green electricity is available. Good news for professional power tool users, too: at CES 2024, Bosch has announced further new partners for its AMPShare power tool battery platform - more than 30 global partners are now on board. Bosch AMPShare is a cross-brand battery system that allows trade and industry professionals to switch flexibly between different brands of professional tools without having to exchange the battery.
Bosch is actively promoting hydrogen as a pillar of future mobility
In addition to electrification, Bosch sees hydrogen as a key to meeting global energy demand in a resource-efficient way. As a storage medium, moreover, hydrogen can facilitate the efficient use of energy generated from renewable sources. Bosch is investing extensively in technologies along the hydrogen value chain. The focus is currently on the mobile fuel cell, which recently went into volume production in Stuttgart. This lies at the heart of the powertrain system for heavy vehicles. Bosch has already received its first orders from truck manufacturers in Europe, the U.S., and China. The company is also working on components for a hydrogen engine, which converts fuel directly into energy without first converting it into electricity. When powered by green hydrogen, this engine is practically carbon neutral.
Software paves the way for greater convenience and energy efficiency
Across all its divisions, Bosch is focusing on the use of software and digitalization. The company now has more than 44,000 associates working in software development, and it sees itself as leading the way to software-defined mobility. In Las Vegas, Bosch is presenting new products and solutions together with its strategic partner Amazon Web Services. These include a connected, fully automatic espresso machine, which will also be possible to control from the car using voice assistance such as Alexa, and a point-of-interest assistant, which uses an interior camera in the vehicle to recognize which restaurant or cafe the driver is looking at based on their eye movements. The voice assistance then informs the driver in real time and completely automatically whether the restaurant is open and has a free table available.
Bosch is also presenting two new mobility services at the electronics trade fair: Usage Certificate To Go and Vehicle Health Service. The first is an addition to Bosch's already established Battery in the Cloud services. The feature analyzes battery data, determines the battery's condition, and helps extend its service life by up to 20 percent through optimization. The second service, aimed at fleet operators, offers features designed above all to prevent vehicle breakdowns. Both innovations aim to extend the service life of vehicles and conserve resources. Bosch is taking a similar approach in the building sector: The company offers digital services to achieve efficiency gains, such as the "Nexospace Energy Manager" for the European market. This helps customers to analyze their energy supply and usage and develop specific measures to optimize and reduce consumption. This was the case with the international supermarket chain REWE, for example, which was able to reduce consumption by up to 20 percent in more than 2,000 stores with the help of the "Nexospace Energy Manager". Meanwhile, in manufacturing, Bosch services can help save considerable amounts of CO2 by increasing efficiency. Decarbonize Industries, an AI-supported software-based service developed by Bosch together with a partner, helps manufacturing companies reduce their carbon footprint and also achieve significant cost savings.
Source: Branded The Agency
