Unilever, a global leader in fostering sustainable positive impact, is strengthening its leadership in consumer-centric product innovation through the biggest relaunch in a decade of POND'S, introducing two new product lines infused with patented ingredients from POND'S Skin Institute. The product lines include 'POND'S Bright Miracle', featuring NIASORCINOLTM - the latest generation of niacinamide, which effectively helps enhance skin radiance, and 'POND'S Age Miracle', which incorporates HEXYL-RETINOLTM - the cutting-edge new variant of retinol, addressing wrinkles to prolong youthful skin. The launch reinforces POND'S 'Miracles Happen' mission, aiming to empower every woman to experience the miracle of beautiful skin. Additionally, POND'S introduces two presenters, 'Tzuyu', an idol from TWICE, and 'Yaya' Urassaya Sperbund, the much-loved Thai actress, coming together to showcase their bright and youthful facial skin.
Ms. Sathirawan Eiam-ong, Skincare Thailand Lead, Unilever Thai Trading Limited, said: "As a purpose-led organization with a vision to be the global leader in sustainable business, Unilever leverages technology and innovation to enhance everyone's wellbeing and confidence. The new product launch underscores POND'S commitment after supporting Thai people for over 37 years as a skincare brand that pampers facial skin with technology developed by the POND'S Skin Institute. 'POND'S Bright Miracle' and 'POND'S Age Miracle' blend our latest ingredients to provide superior results, specifically addressing the diverse lifestyles, needs, and skin concerns of women in each age group. Furthermore, the new products are packaged in a modern and premium design.
The POND'S relaunch also introduces presenters 'Tzuyu' from TWICE, an idol adored by the younger generations, who boasts radiant facial skin attributed to using 'POND's Bright Miracle', and 'Yaya' Urassaya Sperbund representing modern-age women with a pre-aging approach - sustaining their youthfulness with 'POND'S Age Miracle'. Additionally, beauty influencers and skin experts are being brought together to share the story of POND'S new products and their efficacy in facial care. To make the campaign even more spectacular, a comprehensive advertising and public relations approach is being deployed, spanning both online and offline channels to ensure extensive awareness, directly reaching the target groups.
'POND'S Bright Miracle' features POND'S exclusively developed NIASORCINOLTM, which involves an upgrade of niacinamide - invented and patented by POND'S, transforming it into a more advanced substance for brighter, clearer skin. NIASORCINOLTM enhances facial skin radiance with a 280% improvement in melanin reduction efficiency compared to general niacinamide. It also improves the skin's natural restorative and recovery process, reducing dark spots, acne scars, freckles, and dullness while tightening pores and bringing radiant skin to users within three days[ Based on the results of clinical testing conducted on 43 volunteers by SPRIM, China, from November 2020 to February 2021, positive effects were observed when the product was used regularly and continuously. Results depend on an individual's skin condition. Cosmetics cannot change the natural color of the skin.]. Additionally, the product addresses dark spots up to ten layers[ Based on the results of skin penetration testing conducted in the laboratory by Tioga Research Inc, United States, in November 2020.] deep into the skin, thereby preventing additional dark spots, and responding to the needs of teenage women who lead active lifestyles, enjoying outdoor activities that may expose their skin to sunlight and pollution. The product set comprises serum, nourishing cream, and facial cleansing foam.
'POND'S Age Miracle' incorporates POND'S exclusive innovation HEXYL-RETINOLTM, which helps restore collagen to damaged skin by 800%[ The in vitro test results on skin damaged by UV rays indicate that it can boost Type 1 collagen by 800%.], bringing back elasticity and smoothness. The product also aids in reducing wrinkles and age spots, unveiling youthful-looking skin within three days[ Based on the results of clinical testing on 47 volunteers conducted by SPRIM, China, from October 2022 to January 2023, when used regularly, the results vary depending on each skin condition.]. It caters to the needs of women aspiring to a pre-aging skincare approach, maintaining a youthful appearance through nourishment and preservation. POND'S HEXYL-RETINOLTM is highly effective without causing skin irritation, unlike regular retinol. The product set comprises serum, nourishing cream, and facial cleansing foam.
Experience how 'Miracles Happen' with 'POND'S Bright Miracle' and 'POND'S Age Miracle' today at leading department stores, online channels, and convenience stores across the country.
Source: Hill+Knowlton Strategies
