Mitr Phol Group reinforces the company's sustainable development by continuing the purchasing of sugarcane leaves program from sugarcane farmers, enhancing the value of agricultural waste. For over six years, the program has encouraged green sugarcane harvesting and utilized sugarcane leaves as raw material for bio-power generation. Mitr Phol Group has been a pioneer in developing renewable energy production processes, using sugarcane leaves as a fuel source for biomass electricity. The purchase of sugarcane leaves has cumulatively surpassed 1.7 million tons, providing more than 2.5 billion baht as additional revenue for sugarcane farmers. This year, Mitr Phol Group aims to purchase over 800,000 tons of sugarcane leaves.
Mitr Phol Group goes beyond maximizing the value of sugarcane leaves as a renewable energy source. The company has adopted comprehensive practices to encourage and support sugarcane farmers in green sugarcane harvesting. Under the 'Mitr Phol ModernFarm' concept and practice, the company integrates innovation, technology, and agricultural machinery to assist farmers in reducing costs and minimizing the use of fertilizers and water. The program also involves imparting knowledge and best practices for sustainable and eco-friendly sugarcane cultivation. Mitr Phol Group is increasing the number of sugarcane harvesters and square balers while buying sugarcane leaves after farmers have used some to cover the soil surface, enhancing soil fertility and promoting a balanced natural ecosystem.
Mitr Phol Group has launched a creative communication campaign titled 'Mitr Phol Group Supports Green Sugarcane Harvesting'. The campaign aims to encourage sugarcane farmers to harvest green sugarcane by using stylish quotes on vibrant, colorful stickers to adorn their trucks, bringing smiles to the farmers. Mitr Phol also invites them to participate in a truck art competition led by the Thai Sugar Millers Corporation (TSMC). This initiative underscores Mitr Phol's commitment to promoting green sugarcane harvesting, which increases farmers' income and benefits sugarcane fields while contributing to a sustainable environment.
Source: Hill & Knowlton