So, we didn't hold back when it came to reformulating and refreshing our iconic Matte Lipstick. Can't mess with perfection? We can. Introducing…M-A-Cximal Silky Matte Lipstick.
The icon that changed the world we glam in has been maxed out to give lips MORE, with a new silky matte finish and good-for-lips formula that looks richer, feels better and lasts longer.
- MORE COLOUR
- with full-coverage, pigment-rich payoff in our widest range of [40] famous and all-new shades.
- MORE COMFORT
- with a creamy blend of coconut oil, organic shea butter and organic cocoa butter that conditions and nourishes lips.
- MORE CARE
- with instant and eight-hour moisture.
- MORE LONGWEAR
- with 12 hours of non-fading, long-lasting colour that leaves lips looking visibly fuller from the very first ultra-vibrant glide.
- MORE LUXE LOOK
- with a high-shine packaging design on the outside and M-A-C-embossed bullet on the inside.
- MORE RESPONSIBLE
- with a lipstick case that features at least 30% PCR material.
"It's difficult to describe the perfect matte lip, but you know it when you see it," says Chantel Miller, Director of Artistry & Content, M-A-C North America. "It oozes with luxury. It's silky and rich with a colour intensity that draws you in and holds you there. It's saturated, smooth and glides on in one lip-loving swipe that makes lips look visibly fuller," she adds. No one does matte like M-A-Cximal.
MEET YOUR SIGNATURE SHADE
Ruby Woo, Velvet Teddy, Diva and more are now joined by overnight icons galore. Alongside the M-A-C celebrity shades your lips know and love, our newly maxed out matte lipstick lineup introduces a whole slew of all-new, Artist-approved shades made for maximum impact - from everyday nudes to editorial M-A-C Trend hues - plus, every pink, red and purple in between.
MAXIMIZE YOUR LIP LOOK
"M-A-Cximal has a flexibility that allows you to sharpen your shape or casually stain your lips," explains Miller of the silky matte formula. Soft or strong, precise or blurred - every shade delivers 12 hours of intense colour and all-day moisture, any way you wear it. Still want more? Pair your signature shade with a complementary Lip Pencil to instantly level up your look.
MEET THE M-A-CXIMAL CAST
Equally extra is the creative behind the M-A-Cximal campaign - featuring M-A-C Global Brand Ambassador and international pop icon Danna Paola (if you haven't worn Whirl…you'll want to now) alongside a diverse curation of iconic faces, including Georgia Palmer, Sora Choi, Simona Kust, Kristen McMenamy and Alva Claire. The cast is captured by Grammy-nominated Gordon Von Steiner and Carlijn Jacobs, styled by the legendary Patti Wilson and keyed by fashion-and-celebrity favourite Terry Barber, M-A-C Global Creative Director of Makeup Artistry. The result of this unparalleled mix of creative talent: an unapologetically confident and boldly beautiful campaign that epitomizes our status as the beauty brand for creating not just groundbreaking products but also iconic imagery developed by the world's most in-demand and selective industry leaders.
The iconic Matte Lipstick that changed the world we live in may have been reimagined, but each famous and fresh hue still serves up that signature vanilla scent you already love (or soon will…).
"The only way to describe M-A-Cximal is the perfect matte lipstick," states Miller. "Saturated colour that glides on in one swipe…a comfortable feel with a finish that feels smooth and barely there…hues that don't fade or crumble as the day turns to night," concludes Miller. You wanted more…we gave you M-A-Cximal.
Ready to live life to the M-A-Cximal? #IWEARMAC Share your signature, silky matte look on social with #MACximal and #IWearMAC at MAC Cosmetics Thailand
Source: Ogilvy Thailand
