Mr. Jorge Rodriguez, the Managing Director of Influential Brands Singapore, explains, "With over two decades of expertise in business acumen and brand cultivation across Asia, headquartered in Singapore and known for celebrating 'Champions of Excellence' while fostering knowledge exchange among leading regional enterprises, we acknowledge the resilience and ingenuity displayed by Thai businesses amidst tough times. These challenges serve as opportunities for fortifying enterprises and propelling them towards transformative growth. We have unwavering confidence in the ability of Thai companies to leverage our extensive global and regional network, fostering invaluable connections with industry titans."
Mrs. Vannee Leelavechbutr, Founder and Chief Executive Officerof Neo Target Co., Ltd., adds, "In an era filled with business complexities, organizations strive to strengthen their brands, aiming for societal acceptance and acclaim, particularly within communities where influential leadership holds sway. Moreover, understanding contemporary consumer behavior and lifestyles is crucial to facilitating brand resonance and enduring consumer allegiance."
Regarding the accolades slated for bestowment this year, four distinct categories emerge: Influential Brands and Outstanding Brands, lauding organizational prowess and product excellence, alongside Top CEOs and Outstanding Leaders. A comprehensive survey targeting Gen Y and Z cohorts in Thailand, pivotal spenders within the nation's economy, was conducted in the preceding quarter, boasting a robust sample size with a confidence level of 95% and a margin of error of +/-5%, affording a profound insight into brand perception and satisfaction within the Thai market.
This extensive survey constitutes a facet of a broader market research initiative spanning six Asian nations: Singapore, Thailand, Malaysia, Indonesia, Vietnam, and China, endeavoring to ascertain the prevailing consumer sentiments and discern the foremost brands commanding consumer mindshare in 2023. Encompassing diverse sectors such as supermarkets, hypermarkets, convenience stores, malls, online marketing channels, and an array of service providers including life insurance, banking, real estate, hospitality, and transportation, the survey unveils the brands that occupy prime real estate within the consumer psyche.
Anticipate the grand revelation of winners and the ceremonial presentation of awards, slated to grace both Singapore and Thailand in mid-March 2024 and early April, respectively, where a distinguished assemblage of over 400 luminaries hailing from the six aforementioned Asian countries shall convene to celebrate excellence and foster camaraderie.
Source: Neo Target
