Daimler Commercial Vehicles Thailand Announces Strategic Expansion with 3 New Dealers Expanding Nationwide Network

Thursday 04 July 2024 15:52
Bangkok, Thailand - Daimler Commercial Vehicles Thailand (DCVT) is proud to announce the official appointment of three new dealers, enhancing its service offerings and supporting the growth of its diverse customer base across various business sectors. The new dealers are Maruay Motors Co., Ltd., Petch Auto Tire Co., Ltd., and Kanchana Garage (2511) Ltd., Partnership. This expansion allows DCVT to provide comprehensive and extensive service coverage throughout the country.

Mr. Ralf Kraemer, CEO of Daimler Commercial Vehicles (Thailand) Co., Ltd., (DCVT), revealed on this strategic move that the appointment of these new dealers and service centers is a crucial part of the company's ongoing strategy to expand the service centers across key transportation hubs in all regions of Thailand. This is to develop brand recognition in the market for the maximum benefit of customers. With a commitment to developing after-sales service potential to support existing customers and sustainably grow the new customer base, the company prioritizes the benefits that customers will receive to meet their needs comprehensively.

"Today, we are very pleased to collaborate with 3 new dealer companies with expertise in the automotive business in their respective operating regions. The service area will be expanded to 3 more provinces: Phichit, established by Maruay Motor Co., Ltd. as a showroom; Nakhon Ratchasima, established by Phet Auto Tire Co., Ltd. as a service center; and Phetchaburi, established by Kanchana Garage (2511) Ltd., Partnership as a service center. These 3 locations will have the right to officially service FUSO trucks and Mercedes-Benz trucks and buses," Mr. Kraemer said.

Maruay Motors Co., Ltd. - Phichit Province

Mr. Kae Lathong, an executive at Maruay Motors Co., Ltd., and dealer in an appointed Phichit Province, stated, "We are in the used car business in several provinces in the northern region and are also distributors of agricultural machinery. With our extensive experience in the automotive industry, we see significant growth opportunities in the transportation sector, particularly in Northern Thailand. We are confident that this partnership with DCVT will be highly beneficial, and we are sure that FUSO trucks and Mercedes-Benz trucks and buses will meet market demands effectively."

Petch Auto Tire Co., Ltd. - Nakhon Ratchasima Province

Mrs. Suchaphorn Prayoonhong, an executive at Petch Auto Tire Co., Ltd., and an appointed service center in Nakhon Ratchasima province. She remarked, "We entered the automotive business as a tire service and maintenance center for cars and trucks having earned our customers' trust in this business and truck maintenance for many years, we are well-prepared to partner with DCVT. This full-scale entry into the truck business will support the shipping business that have transportation routes to the Northeast of Thailand and exports to neighboring countries, positioning us for future growth."

Kanchana Garage (2511) Ltd., Partnership - Phetchaburi Province

Besides, Ms. Supattra Lertsinsongserm, an executive at Kanchana Garage (2511) Ltd., Partnership and an appointed dealer in Phetchaburi province, expressed her gratitude that, "As a truck and bus service center located in Phetchaburi province. We are grateful that Daimler Commercial Vehicles (Thailand) has trusted Kanchana Garage to take care of customers in servicing and selling FUSO truck parts and Mercedes-Benz truck and bus parts. We are confident that our expertise and extensive distribution network will support and create future growth together.

Expansion and Future Plans:

"Currently, DCVT operates 15 service centers nationwide, along with 3 authorized FUSO parts dealers in Bangkok. The addition of these 3 new dealers at this time is a significant step in providing closer customer service and enhancing both sales and aftersales support. This expansion increases the total number of DCVT service centers to 18 across the country. We remain focused on developing and expanding our dealer network to provide comprehensive coverage nationwide," Mr. Kraemer concluded.

Additional Information:

  • Maruay Motors Co., Ltd. - Located at 702/1 Moo 1, Khao Sai Sub-district, Mueang Taphan District, Phichit 66230 (showroom)
  • Petch Auto Tire Co., Ltd. - Located at 388 Moo 6, Nong Krathum Sub-district, Mueang Nakhon Ratchasima District, Nakhon Ratchasima 30000 (service center)
  • Kanchana Garage (2511) Ltd., Partnership - Located at 42 Moo 5, Ban Mo Sub-district, Mueang Phetchaburi District, Phetchaburi 76000 (service center)

Source: BOW