BRIDGESTONE Launches Premium Tire "BRIDGESTONE TURANZA 6 with ENLITEN(TM) Technology", The New Comfort Benchmark for Exceptional Driving

Bridgestone Sales (Thailand) Co., Ltd. introduces the latest premium tire, "BRIDGESTONE TURANZA 6 with ENLITEN technology", setting the new comfort benchmark for exceptional driving. Designed for a variety of vehicles, including luxury European cars, premium Japanese cars, and electric vehicles, the BRIDGESTONETURANZA 6 premium tire is available for 47 sizes ranging from 15 to 21 inches. This launch aims to deliver a superior driving experience where comfort meets confidence on every journey.

Tuesday 20 May 2025 10:15
BRIDGESTONE Launches Premium Tire "BRIDGESTONE TURANZA 6 with ENLITEN(TM) Technology", The New Comfort Benchmark for Exceptional Driving

Mr. Akihito Ishii, Managing Director of Bridgestone Sales (Thailand) Co., Ltd.,stated that "Bridgestone is committed to continuously developing premium-quality tire products that meet the diverse mobility needs of today's lifestyles, while upholding high standards of safety.

Our latest product, the BRIDGESTONE TURANZA 6 premium tire, is developed with ENLITEN technology, an innovative tire design from Bridgestone that integrates cutting-edges technologies to deliver a lightweight structure and low rolling resistance. This not only helps reduce environmental impact but also maintains superior driving performance and safety. Therefore, the BRIDGESTONE TURANZA 6 premium tire is suitable for a variety of vehicles, including luxury European cars, premium Japanese cars, and electric vehicles."

The BRIDGESTONE TURANZA 6 premium tire offers outstanding features that enhance the driving experience, including:

  • Driving Comfort: Engineered to absorb and distribute impact through an optimized tire structure. An advanced tire compound formula helps reduce impact and vibration, providing comfortable driving on rough roads.
  • Noise Reduction: Redesigned tread pattern on the shoulder and surface area of the tire enhances noise-cancelling performance, effectively reducing road noise during driving.
  • Enhanced safety: The pressure distribution design, advanced tire compound technology, and optimized water drainage grooves enhance grip performance across various road conditions especially on wet surfaces.
  • Improved Energy Efficiency & Eco-Friendliness: A new tire shape combined with an innovative compound helps reduce raw material usage and overall tire weight, resulting in reduced rolling resistance, improved energy efficiency and reduced environmental impact.
  • Improved Wear Life: Compared to the previous model (at least 5,000 kilometers)*.

In addition, the BRIDGESTONE TURANZA 6 premium tires have been trusted by leading automotive brands as original equipment on a wide range of global vehicle models, including: BMW: 7 series/ 5 series/ X2/ X1, Mercedes Benz: EQE/ E-Class/ CLA-Class, Audi: A5/ A4 and MG: ZS Hybrid+.

The BRIDGESTONE TURANZA 6 premium tire is available in 47 sizes ranging from 15 to 21 inches, with the price range starting from 3,990 THB to 18,290 THB (depending on the tire size):

Consumers interested in BRIDGESTONE TURANZA 6 premium tire can contact the nearest Bridgestone dealers or any COCKPIT across the country. For more product information, please visit https://www.bridgestone.co.th/th/tire/turanza-6 or call the customer service at 02-636-1555.

* Test results by Thai Bridgestone Co., Ltd.

Based on BRIDGESTONE internal test comparing BRIDGESTONE TURANZA 6 with BRIDGESTONE TURANZA T005A (reference size: 215/55R17)

About Bridgestone in Thailand

Bridgestone is a global leader in tires and rubber building on its expertise to provide solutions for safe and sustainable mobility. In Thailand, Thai Bridgestone Co., Ltd. (TBSC) is a leading manufacturer in the Thai automotive industry, while Bridgestone Sales (Thailand) Co., Ltd. (BSTL) is the exclusive importer & distributor, and supervises the marketing strategy for Bridgestone, Firestone and Dayton branded tires in Thailand. Bridgestone is a brand trusted by its customers, dealers and business partners. Bridgestone offers a diverse product portfolio of premium tires and advanced solutions backed by innovative technologies, improving the way people around the world move, live, work and play.

BRIDGESTONE Launches Premium Tire "BRIDGESTONE TURANZA 6 with ENLITEN(TM) Technology", The New Comfort Benchmark for Exceptional Driving
BRIDGESTONE Launches Premium Tire "BRIDGESTONE TURANZA 6 with ENLITEN(TM) Technology", The New Comfort Benchmark for Exceptional Driving
BRIDGESTONE Launches Premium Tire "BRIDGESTONE TURANZA 6 with ENLITEN(TM) Technology", The New Comfort Benchmark for Exceptional Driving