Started with Nippon Reverie, this fashion collection is Inspired by autumn in Hokkaido and the laid-back charm of Kansai's countryside, the collection captures the warmth of simple living with Jelly Bunny's signature sass and sweetness. It's like stepping into a childhood sticker book where pastel hearts, candy-colored memories, and joyful nonsense mix with farmcore styling, quirky camera angles, and nostalgic Japanese fonts. A vintage poster comes to life.
Nippon Reverie plays with a palette that feels like memory itself, from strawberry milk and marshmallow purple, to malted brown, buttercream, and a splash of mint green. Fashion pieces feature adorable food-inspired motifs and countryside staples: snow crab knits, denim embroidered with seafood, oversized jumpsuits with chest patches, Hokkaido milk tees, and a standout pink gingham shirt with strawberry-shaped buttons. Each item feels like it fell out of a vending machine and turned into fashion. Accessories layer on the pop attitude: from airy Mary Janes with cut-out patterns resembling woven crafts, minimal sandals with cherry charms, to chunky cow-print sandals straight from a farm fantasy. Bags range from a metallic dumpling-shaped shoulder bag, a classic cream tote with tan leather trim, to caps embroidered with Japanese type and hand-painted denim pieces dotted with tiny fruit graphics, like something you'd find on a drink can in Hokkaido.
Ready to embrace charm and radiance with MoonKiss, a fragrance of alluring dreams. This floral fruity perfume opens with the juicy freshness of berries and pear, revealing a soft sweetness with a playful undertone. Unfolds into the romantic heart of peony and datura, enriched with the captivating depth of jasmine sambac and gently blossoming orange blossom. Finally, it settles into base notes of patchouli, white musk, and cedarwood, leaving a lingering, delicate warmth like an embrace in the night that you can't help but remember. Altogether, it's a scent that weaves deep, enchanting charm, perfect for special moments.
And don't miss the captivating scent that preserves those special moments with Dear You, a diary of eternal memories. A fragrance that preserves precious moments from fading, delicately capturing the golden hour in a floral musky with powdery scent that evokes the warmth of the afternoon sun. It opens with the airy lightness of mimosa, like sunlight falling on paper, followed by middle notes of white musk, before transitioning into a deep, comforting blend of woody notes and rice steam. This creates a sweet, pure warmth that embraces every memory within a round peach-colored bottle adorned with the Jelly Bunny logo. Designed for a dreamy, who cherishes treasured moments.
Discover Nippon Reverie, a dreamy world of tatami floors, sparkle hearts, and sticker-book memories. And the latest new perfume scents "MoonKiss" and "Dear You", of Jelly Bunny Fall/Winter 2025 collection. Now in stores and at jellybunny.com