Spanning over 898 sqm, the Thailand Business Experience Studio sets a new benchmark as the most comprehensive B2B showroom in the region. It is designed to inspire businesses across diverse industries by demonstrating how Samsung's ecosystem of cutting-edge hardware, software, and partner solutions can accelerate digital transformation and unlock sustainable growth.
The Business Experience Studio showcases the full spectrum of Samsung's innovative solutions tailored to diverse industries and business needs. From Smart Office and Smart Retail to Smart Education, Smart Home, Smart Air Conditioning, and Hospitality, the Studio highlights how the right technology partner can unlock greater value and drive meaningful transformation for organizations.
Inside the Thailand Business Experience Studio, visitors can experience Samsung's end-to-end enterprise solutions, including professional displays, enterprise-ready Galaxy devices, System Air conditioner and business platforms such as Samsung Knox, Samsung VXT, and SmartThings Pro. The showroom also integrates industry-specific solutions co-created with local and regional partners to address the unique needs of sectors such as hospitality, corporate, retail, education, and government.
Mr.Seyoon Kim, President of Thai Samsung Electronic stated, "The opening of the BES is an important step in strengthening our B2B leadership. It elevates technology and creates new opportunities for Thai corporate customers and partners to access advanced business solutions that encompass the full range of Samsung's cutting-edge innovations, meeting the needs of every type of enterprise."
The Thailand Business Experience Studio is structured around multiple interactive zones, each showcasing real-world applications of Samsung's technology across business verticals:
- Command and Control Centers: Enable centralized or multi-site monitoring and management through an integrated LED dashboard powered by SmartThings Pro.
- Hospitality: Enable real-time content updates across displays and kiosks with VXT solution, while Galaxy AI provides seamless AI-powered translation for enhanced guest communication. SmartThings QR allows guests to conveniently control in-room devices using their Galaxy smartphones, delivering a personalized and connected hotel experience.
- Office: Enable seamless two-way interactive content sharing between Flip Pro and Galaxy Tab for an optimized meeting experience, complemented by the Aqara Smart Cube for instant and efficient meeting environment setup.
- Residential Solutions: Seamlessly control and personalize all connected devices with SmartThings, offering a convenient and smart home experience.
- Retails: Instantly update promotional content across displays using VXT solution, monitor and manage operations across multiple sites with a unified dashboard displayed on kiosks, digital displays, and E-Paper signage
- Smart classrooms: Streamline class operations and device control using Galaxy Tab integrated with SmartThings for a smarter, more efficient learning environment.
- System Air conditioner: Deliver a wide range of indoor and outdoor units, designed as professional system air conditioning solutions with advanced AI Active and control capabilities.
By leveraging Samsung's vast portfolio as a global technology leader and partner, The Business Experience Studio offers enterprises end-to-end support - from consultation and design to implementation and after-sales - ensuring organizations can scale with confidence in a fast-changing digital economy.
For the Thailand Business Experience Studio, this state-of-the-art showcase is specially designed to deliver future-ready innovation experiences to enterprise customers and visitors, featuring Samsung's wide range of products and solutions. The studio is located on the 3rd Floor, KINGSQUARE Community Mall. The Studio operates 9:00am-17:00pm during Monday-Friday except Public Holiday by Invitation through Samsung B2B Sales Team. For more information, The Studio can be reached +66 657300226 or [email protected].