"It has been wonderful to welcome back so many of our valued guests in recent months, but we recognize that the travel landscape is still an uncertain one for many around the world," comments Dorothy Dowling, Senior Vice President and Chief Marketing Officer for BWHR. "Whether you've already ventured out on a well-deserved getaway or are just starting to make plans for your travels in the year ahead, we remain committed to providing you with rich and meaningful rewards like this Elite Status extension. At BWHR, we look forward to offering you the best away-from-home experience possible, whenever you're ready."
BWR recently rebranded its tagline to "Because We Care About Rewarding You" to underscore how its perks are driven by BWHR's foundational commitment of caring for guests. In 2020, BWHR was the first in the industry to extend loyalty status to its BWR members at the onslaught of the pandemic; and in 2021, the company cut its Elite Status eligibility qualifications in half to make it easier for travelers to earn loyalty status. Also inspired by the brand's caring spirit, BWHR launched an industry-leading cleaning program, We Care CleanSM, which delivers an enhanced commitment to keeping guests safe and healthy when staying at Best Western branded hotels.
All BWR members worldwide are eligible for this latest Elite Status extension and no action is required on the part of the member. Status will be maintained for all members regardless of their current tier, ensuring both new and veteran members are protected at this time. BWR is the only industry loyalty program where points never expire, meaning members are not impacted by unpredictable circumstances that could prevent them from using their hard-earned points.
Today's BWHR is a vibrant hospitality company with 18 distinct brand offerings across every market segment from economy to luxury. In recent years, the company has revitalized its properties across North America as owners invested a staggering $2 billion in property improvements and renovations. BWHR's commitment to innovation and improvement has enabled the company to achieve record RevPAR Index, unrivaled industry recognition and unprecedented guest satisfaction.
For more information about Best Western Hotels & Resorts in Asia, please visit www.BestWesternAsia.com.
Source: Best Western? Hotels & Resorts