Lek Narong will deliver the 'Power of Modern Creativity' through creative excellence solutions and client-centricity, working closely with dentsu Thailand's media brands, Carat, dentsu X and iProspect and customer experience brand.
Lek Narong's appointment follows the announcement of Narong (Chang) Tresuchon, retirement in July. For over seven years, Chang Narong has led dentsu's creative business, delivering creative excellence, contributing to the success of dentsu's client's brands and driving growth. He will continue to serve as Dentsu Creative Thailand's "Executive Consultant," collaborating closely with Lek Narong and the management team to ensure a smooth transition until December 2023.
"I'm looking forward to building upon dentsu's success by shaping collaborations and delivering new creative solutions to support the growth of our clients and their brands. It's a pivotal time in our industry with a unique opportunity create a new era of creative power by integrating innovation, data, and AI technology to create, what I call, 'Artful Intelligence' across our services." Narong Chokpiboonkarn, CEO of Creative Business, dentsu Thailand.
Lek Narong is a highly regarded creative with over 32 years of experience in the world of advertising, working at many creative agencies including Digital Arts Network Ltd. Y&R and TBWA Group Thailand. Under his watch, these businesses have won multiple awards including Digital Agency of the Year and Creative Agency of the Year. In addition, he is a Qualified Director at the Public Relations Department Office of Prime Minister and Director of the Thailand's Advertising Association, responsible for driving the sustainable macroeconomic growth of the market.
"I'm tremendously proud and thankful for the past seven years leading dentsu's creative teams. I'd like to thank our clients, partners for trusting our teams with the creativity of their brands. Every accomplishment is the fruit of our partnership and striving for common success. I'd especially like to thank our team for continuing to strive for innovation and. I'm looking forward to Lek Narong building on this success and will be cheering you all on." Narong Tresuchon, Executive Consultant, dentsu Thailand.
"Having watched Lek Narong's career and positive impact on the industry, I am excited to welcome him to dentsu and to Dentsu Creative. Under his leadership I am confident Dentsu Creative will achieve new successes and, though the power of horizontal creativity, have positive impact across our entire business and most importantly, for our clients. It is our mission to expand the success of the creative media business in the era of the creative economy, integrating innovation and world-class technology solutions to grow without limits. I'd like to thank Chang Narong for his contribution to our business and wish him a lifetime of joy and good health."Sanjay Bhasin, dentsu SEA concluded.
Source: Dentsu International Thailand