Southeast Asia Emerges as Top Growth Market for APAC Region, According to New FedEx Survey

Monday 27 May 2024 16:14
Digital transformation is another growth driver, but customs clearance seen as major hindrance to international trade
Southeast Asia Emerges as Top Growth Market for APAC Region, According to New FedEx Survey

FedEx Express (FedEx), a subsidiary of FedEx Corp. (NYSE: FDX) and one of the world's largest express transportation companies, today released findings from its latest research report conducted in partnership with Forbes Insights, which aimed to identify key international growth trends for small and medium sized enterprises (SMEs) in the Asia Pacific region over the next three years. The survey identified growth opportunities for small businesses as well as challenges to international cross-border commerce.

The survey polled 250 small and mid-sized business leaders, including founders and C-suite executives, across a range of industry sectors in the Asia Pacific region.

A key finding was that 68% of respondents see the greatest potential for growth in Southeast Asian countries such as Thailand, Vietnam, and Indonesia. Economic growth, cultural affinities and improving regional trade deals are fuelling optimism around ASEAN markets according to the report. While 88% of those surveyed said that they were planning customer base expansions globally over the next three years, APAC business leaders find it harder to do business with partners, suppliers, and customers in markets like Europe and North and South America.

Challenges remain for truly realizing cross-border opportunities even within the APAC region. When asked about barriers to international expansion, half of the respondents cited complex customs requirements and documentation as their primary hurdles ahead of finding new customers (45%) and finding partners or suppliers in global markets (42%). With limited in-house trade compliance expertise, navigating different customs regulations across markets remains complicated, according to those surveyed.

"Our data shows that economic headwinds and global competition are seen as the most pressing business challenges for Asia's SMEs today. Southeast Asian markets are currently growing faster than in many other parts of the world, so it makes sense for them to focus on intra-Asia trade," said Kawal Preet, president of Asia Pacific, Middle East & Africa region, FedEx Express. "Yet there remains work to do in surmounting barriers to entry into international markets despite the rising number of regional and bilateral trade agreements. Understanding how to navigate complex customs regulations is where expert partners like FedEx can add value allowing SMEs to concentrate on their core strengths."

"Thailand's strategic location in Southeast Asia and its resilient economy are fueling remarkable growth opportunities," said Sasathorn Phaspinyo, managing director of FedEx Express Thailand. "Despite post-pandemic challenges, key sectors such as tourism, agriculture, and manufacturing are recovering, reflecting the country's robust global integration. At FedEx, we continue to enhance our network and differentiate our solutions to help local businesses expand their footprint to overseas markets, and accelerate their growth. With our comprehensive portfolio of services and advanced digital tools, we are in pole position to help Thai businesses, especially SMEs, overcome complexities in international trade, embrace digital transformation, and leverage free trade agreements (FTAs) to enhance their competitiveness in the global marketplace."

According to Ross Gagnon, Executive Director of Research, Forbes Insights, "the findings provide valuable insights into high-growth areas and the continuing barriers facing export-driven SMEs. Collaborations focused on unlocking border compliance and bridging digital divides will be key to realizing their international ambitions."

Enhancing the customer experience was the most highly ranked business priority for SMEs (57%). While small businesses typically invest only 5% of total revenue of annual IT budget on digital transaction capabilities, digital technology was seen as instrumental in tackling customer experience challenges by applying analytics, machine learning, AI, real-time tracking and visibility solutions and technology training to upskill employees. Although the potential of technology is clear, nearly three quarters (71%) of respondents stated that developing or implementing digital strategy was their biggest challenge, followed by mitigating security threats (65%) and the cost of upgrading existing systems (64%).

Where specialized skills and costs are prohibitive, digital transformation can be simplified by choosing partners that have their own digital tools and platforms they can use or incorporate into their own.

The full FedEx research report is available at and offers more data on trends to guide Asian SME strategies for success.

Source: Weber Shandwick Thailand