With nearly 40 million young people aged 13-15 currently use tobacco or nicotine products. In Thailand, more than 14.6 million people consume tobacco, contributing to over 80,000 deaths annually nationwide, according to recent public health research on Tobacco Induced Disease. Together, these figures underscore the urgent need for prevention, education, and long-term health awareness — and it is precisely this reality that has led the World Health Organisation (WHO) to adopt "Unmasking the Appeal - Countering Nicotine and Tobacco Addiction" as the theme for this year's World No Tobacco Day.
Inspired by this global call to action, AXA Insurance Thailand is reaffirming its dedication to health prevention and protecting what matters — standing by individuals and families not only through awareness, but with real, accessible solutions. At the forefront is AXA SmartCare Cancer Insurance, offering coverage of up to 900,000 baht across all cancer types and stages, with a simple enrollment process that requires no medical examination. Critically, support begins from the moment of diagnosis — ensuring that policyholders and their families can focus on accessing the care they need, without the added burden of financial strain.
"Tobacco remains one of the most preventable causes of cancer today - yet too many families are still living with that risk without fully realising it. What concerns us most is that this is no longer just an adult issue; young people are being drawn in earlier than ever, meaning the health consequences of today's choices will shape generations to come. At AXA, we believe protection has to start before a diagnosis arrives through awareness, education, and conversations that truly empower people to act. And when life takes an unexpected turn, no family should have to choose between the best possible care and their financial security. That is the promise we make to every customer to stand with them not only in moments of crisis, but in every step taken to prevent one" said Paweena Khemarangsan, Chief Customer Officer of AXA Insurance Thailand.
As one of Thailand's leading insurance providers, AXA Insurance Thailand continues to advocate for greater awareness, risk prevention and access to protection solutions that support long-term health and well-being.
To learn more about AXA SmartCare Cancer Insurance, visit https://u.axa.co.th/SmartCareCancerEN2026 or contact AXA Customer Service Centre at 02-118-8111, or any AXA branch nationwide
Remark: Terms and conditions of coverage and underwriting as specified by AXA, the Insured should understand them before making the decision.
