Manapong Wannadee, General Manager, Shake Shack Thailand, stated, "Shake Shack launched its first flagship store in Thailand at CentralWorld on 30 March 2023, receiving overwhelmingly positive feedback from both Thai and international guests. Shake Shack serves elevated fun versions of the classics including burgers, chicken and ice cream, complemented by items exclusively made for Thailand. Working with Grab, we can provide Enlightened Hospitality to guests wherever they are."
Chirakit Kwangsukstith, Head of Deliveries, Grab Thailand, commented, "GrabFood has become the most popular food delivery platform in Thailand, thanks to our dedication to making our platform top-notch and providing exciting experiences for our users. We never compromise on quality, service, or technology. Delighting food enthusiasts is at the heart of our mission, which drives us to meticulously curate and introduce delightful restaurants and food merchants to our platform. A pivotal initiative was the recent launch of 'ONLY at Grab' earlier this year. This sub-brand is dedicated to recommending esteemed eateries from across the country that are exclusively available on our platform, providing a distinctive and exclusive culinary experience for our valued users. Currently, our platforms boast an impressive selection of over 5,000 'Only at Grab' restaurants."
"The partnership with a renowned global brand like Shake Shack is a significant milestone for the 'ONLY at Grab' brand, underscoring GrabFood's prominent position in delivering exceptional quality and variety. With this collaboration, Shack fans in Thailand can now conveniently order their favorite menus through the Grab app. We're just getting started, and more exciting developments are on the horizon. Stay tuned on the Grab app and both brands' social media channels for updates and more thrilling news to come!."
Shake Shack remains proud of its New York City heritage and commitment to serving elevated versions of American classics using only the best ingredients. The menu in Grab features all the crowd-pleasing made-to-order favorites, including the signature ShackBurger(R) made from fresh Angus beef that is free from hormones and antibiotics; Flat-Top Dogs, which use imported beef; antibiotic-free Chicken Shack(R) and Hot Chicken sandwiches, as well as the meat-free Shroom Burger(R) made from crisp-fried portobello mushrooms. All burgers and dogs are served on non-GMO potato rolls.
A variety of refreshing beverages from Shake Shack is also available on the Grab app. In addition to Shack-made lemonade, Shake Shack offers milkshakes, including vanilla, chocolate, strawberry, and coffee. Additionally, the Thailand exclusive Pandan Sticky Rice milkshake, inspired by Kao Neow Kaew Bai Toey, features pandan jelly with vanilla frozen custard blended with rice milk, sticky rice and palm sugar, and topped with whipped cream and pandan powder.
To celebrate the official partnership, GrabFood and Shake Shack are launching a special campaign for Shack fans. The first 10 orders placed through Grab each day will receive a "Shack Faves" exclusive set, filled with delicious Shake Shack menus and Thailand's exclusive Shake Shack tote bag, starting from 18 August to September 14, 2023. Furthermore, Grab is offering a special discount of up to THB 80 by applying the promo code 'ONLYGRAB.' when ordering Shake Shack menus at a minimum of THB 250. This runs from today until December 31, 2023.
More exciting updates, please follow the Facebook of Shake Shack Thailand, GrabFoodTH and the Grab app.
Source: FleishmanHillard
